Golden Wonder
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| Snack Manufacturer | |
| Industry | Snack Products |
| Founded | 1947 in Stockbridge, Edinburgh |
| Founder | William Alexander |
| Headquarters | North Lincolnshire, England, United Kingdom |
| Products | Golden Wonder, Transform-A-Snack, Ringo's |
| Owner | Tayto |
|
Number of employees
|
 800 (2012) |
| Website | Golden Wonder |
Golden Wonder is a British company that manufactures snack foods, most notably crisps. These include Ringo's, Golden Wonder and Transform-A-Snack. Since 2006 it has been a wholly owned subsidiary of the Northern Irish company Tayto, after being rescued out of administration.
Founded in in 1947 by the Scottish bakery owner William Alexander, the company was named after the Golden Wonder potato. The company originally had five manufacturing sites. Four sites produced crisps, two in Scotland and two in England (Widnes and Corby). The Welsh site at Crumlin produced the "Pot Noodle". The company was owned by various parent companies including Imperial Tobacco, Hanson plc, and was then acquired by UK-based Dalgety plc in 1987. Its notable brands have included,"Wotsits", "Ringos", "Jungle Fresh" peanuts and Pot Noodle, which ceased to carry Golden Wonder branding after the brand (but not the manufacturing business itself) was sold to Unilever. In July 1995 Best Foods paid Dalgety plc about $280 million for its Golden Wonder Pot Noodle instant hot snacks manufacturing business.
In 2006, the company was bought by Tayto.
Golden Wonder now produces a number of different flavours of potato crisp. It is also the current owner of the XL Crisp brand. Golden Wonder was the former owner of the Wotsits brand, but when the company changed hands in 2002, it was sold off separately to their rival Walkers. Previous snacks Wheat Crunchies, Chips & Burgers and the corn based Nik Naks are now owned by KP.
The company launched the cheese & onion crisp flavour in 1962. This was their first flavoured crisp, the concept having been devised by Tayto in Ireland (not the same company as that which bought Golden Wonder over in 2006) in 1953.
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