Jack Link's Beef Jerky
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| Industry | Food manufacturing |
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| Founded |
Minong, Wisconsin, U.S.A (1986) |
| Founder | John 'Jack' Link |
| Headquarters | Minong, Wisconsin, United States of America |
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Area served
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Worldwide |
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Key people
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Jack Link's Beef Jerky is an American snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986. They are known for their "Messin' with Sasquatch" ads. In 2013 they signed a sponsoring deal with the Seattle Mariners.
In addition to their original facility in Minong, Wisconsin, the company also has facilities across the Midwest such as in New Glarus, Wisconsin; Alpena, South Dakota; Mankato, Minnesota; Laurens, Iowa; and Bellevue, Nebraska; and its marketing office in Minneapolis.
On April 1, 2014, Jack Link's acquired Unilever's meat snack division in an attempt to expand its consumer base all throughout Europe. The acquisition includes the Bifi brand, sold in Germany, Benelux, Austria and Switzerland; and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.
In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand’s 'Feed Your Wild Side' positioning and overall appeal." This new logo was designed by Davis Design of Mississauga, Ontario.
In May 2015 Jack Link's Jerky added five new commercials to the comedic ad campaign "Messin' with Sasquatch".
In 2017, Jack Link's extended its popular "Messin' with Sasquatch" ad campaign to feature NBA player Karl-Anthony Towns.
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