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St-Hubert

St-Hubert BBQ
Private
Industry Casual dining restaurants
Founded 1951
Headquarters Laval, Quebec, Canada
Products Rotisserie
Chicken, Salads, Ribs
Parent Cara Operations
(2016–present)
Website st-hubert.com

St-Hubert BBQ Ltd is a chain of Canadian casual dining restaurants best known for its rotisserie chicken. St-Hubert once had a presence throughout eastern Canada, but it now has few locations outside its home province of Quebec, where it remains a dominant chain. Other locations are found in Ottawa, Cornwall, Rockland and Hawkesbury in Ontario, and Edmundston, Bathurst, Moncton and Fredericton in New Brunswick. St-Hubert is the 16th largest restaurant chain operating in Canada.

In March 2016, St-Hubert agreed to be purchased by Cara Operations, the owner of the rival Swiss Chalet rotisserie chicken chain, for $537 million. Cara increased its restaurant presence in Quebec as the St-Hubert chicken deal closed in September 2016.

The first restaurant opened in September 1951 on Saint Hubert Street in Montreal, just south of Beaubien street. The founding family of Hélène et René Léger copied similar barbecue restaurants in that city. This branch still operates today, but has been converted to a St-Hubert Express take-out restaurant. The company website claims its free home delivery was a first in Canada.

By the 1970s, St-Hubert had become the major restaurant chain it is today. The chain enjoys the highest customer loyalty of any restaurant in Canada, excepting Tim Hortons, according to industry analysis.

The original St-Hubert Chicken mascot was created and designed by Disney animator Jack Dunham. Dunham also produced St-Hubert's first television commercials. However the current St-Hubert mascot, which has been in use since the early 1970s, was not created by Dunham.


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