Aderra Inc.
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| Private company | |
| Industry | Entertainment Technology |
| Founded | 2007 Los Angeles, California, U.S. |
| Headquarters | Los Angeles, California |
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Key people
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Edward Donnelly, President and CEO |
| Products | Live Event Recordings |
| Website | www.aderra.net |
Aderra Inc. is a music technology company based in Los Angeles, London, Las Vegas, Melbourne, Tokyo, Nashville, New York, Paris and Luxembourg. The company specializes in recording live events directly to USB flash drives which are then distributed to the audience before they leave the venue.
Aderra Inc. was founded in Los Angeles by Ed Donnelly on January 1, 2007.
The first band recorded live to USB flash drives using Aderra technology was Killola.
On June 2, 2007 Aderra recorded Big Head Todd and the Monsters at the Red Rocks Amphitheater in Colorado.
Beginning in June 2007 Aderra's technology was used to record and distribute Willie Nelson's live concerts on USB Wristband flash drives.
In December 2007 Ringo Starr released a studio album entitled "Liverpool 8" on USB Wristbands provided by Aderra.
From January through April 2008 Aderra's technology was used on a worldwide tour by rock band Matchbox Twenty.
On February 18, 2008 CNET blogger Matt Rosoff posted about live USB recordings and Aderra on his Crave gadget blog. Billboard magazine featured Aderra artist Kim Kline on page 47 of the March 8, 2008 edition
On September 16, 2008 Aderra announced a special project with Toronto-based DJ Deadmau5 which included a custom designed flash drive in the shape if his iconic mask. The content included a live set as well as a catalog from the project sponsor Ergophobia Clothing.
In February 2009, Aderra announced a partnership with the Palms Hotel and Casino in Las Vegas.
On June 25, 2009 Aderra announced the "Sonisphere Souvenir USB Wristband" to be sold on the Sonisphere Festival Tour in Europe. The Content featured audio recordings, video interviews, live performance video, behind the scenes interviews and photo galleries featuring several of the acts on the tour including Metallica, Linkin Park, Mastodon, Nine Inch Nails, Slipknot, and more.
On April 27, 2010 Mix Magazine published an article about the state of the art for Instant Concert recordings featuring an interview with Aderra founder Ed Donnelly.
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