Baconnaise
Plastic jar of Baconnaise
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|
| Nutritional value per 13 g | |
|---|---|
| Energy | 80 kcal (330 kJ) |
|
1 g
|
|
| Sugars | 0 g |
| Dietary fiber | 0 g |
|
9 g
|
|
| Saturated | 1.5 g |
| Trans | 0 g |
|
0 g
|
|
| Minerals | |
| Sodium |
(6%)
85 mg |
|
|
| Percentages are roughly approximated using US recommendations for adults. Source: Baconnaise on company website |
|
Baconnaise is a bacon-flavored mayonnaise-based product that is ovo vegetarian and kosher certified. It was created by Justin Esch and Dave Lefkow, founders of J&D's Foods, in November 2008, and sold 40,000 jars within six months. It was test-marketed in Grand Forks, North Dakota, to determine consumer interest. After being featured on both The Daily Show and The Oprah Winfrey Show, sales of Baconnaise increased significantly, with more than a million jars sold.
In an interview with ABC News, Esch and Lefkow stated that they came up with the original idea for bacon products and their first invention, Bacon Salt, while making a joke about the subject over a meal at a diner. The money for their startup came from the $5000 that Lefkow had obtained while on America's Funniest Home Videos. The idea to make bacon spreadable came from a customer's request. Together, they created interest in their products by going to numerous sporting events dressed in bacon costumes and used social networking sites to raise awareness of their company.
Baconnaise has been featured on the The Daily Show with Jon Stewart several times as a repeat joke. In 2009, Jon Stewart used it in a skit that drew negative attention from Seattle Post-Intelligencer's Leslie Kelly. Stewart commented, "Baconnaise, for people who want to get heart disease but, you know, too lazy to actually make bacon." In 2010, Jon Stewart again lampooned Baconnaise with a fake clip of the billboard in Times Square that drew a response from J&D's Foods. According to J&D's Foods, a plan to run an actual billboard ad was made, but it was declined by Comedy Central. Using it as a prop in a later episode, Stewart referred to Baconnaise as "capitalism's greatest triumph".
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Wikipedia