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Private | |
Industry | Consumer Electronics, Jewelry, Hi-tech |
Founded | 2013 |
Founders | Sandro Mur Urška Sršen |
Headquarters | San Francisco |
Key people
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Sandro Mur (CEO) |
Products | jewelry, software, consumer electronics |
Number of employees
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100 (2016) |
Website | www.bellabeat.com |
Bellabeat is a high-tech company that manufactures smart jewelry. The company has offices in Zagreb, San Francisco, London and Hong Kong. It was founded in 2013 by a Croatian mathematician Sandro Mur and Slovenian artist Urška Sršen, and is headquartered in San Francisco. The company's most known product is the Bellabeat Leaf, with more than 700,000 sold as of 2017.
In 2016, it introduced the new Bellabeat Leaf Urban, which was described as the best piece of smart jewelry a woman can wear by Business Insider.