Brian Frons

Brian Scott Frons /ˈfrɒnz/ (born June 15, 1956) is an American television executive and the former president of ABC Daytime.

Brian Frons first worked at CBS Daytime from 1978 to 1983.

He left CBS in 1983 to join NBC Daytime, where he stayed during the rest of the 1980s as vice president. In 1986, he canceled Search for Tomorrow which was at the time the longest running soap opera in television, but also the lowest-rated program among the 14 daytime soap operas on the air that year. Frons gained media attention in 1989 when he made a guest appearance in an episode of Santa Barbara, playing the role of God in a dream of character Mason Capwell (Lane Davies).

During his time at NBC, Frons also introduced Generations, the first soap opera to feature an African-American family from its inception. He cited :

Frons joined ABC Daytime in August 2002. In May 2006, Anne Sweeney, the head of Disney-ABC Television Group, named Frons the president of the newly created Daytime, Disney-ABC Television Group.

In his capacity as president of ABC Daytime, Frons was responsible for the development, marketing, production and promotion of all ABC Daytime properties, which have included The View, Port Charles, All My Children, One Life to Live, General Hospital, The Chew, and The Revolution. In his new position, Frons took on the additional duties of overseeing SOAPnet and ABC Productions. During his tenure, soap operas General Hospital and All My Children switched to high-definition taping. Frons was also instrumental in the launch of the Soap Opera Digest Awards.

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