Džuboks
24 September 1982 issue of Džuboks cover featuring Pete Townshend.
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| Categories | Music magazine |
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| Frequency | Monthly |
| Publisher | NIP Duga (1966 - 1970) NIP Dečje novine (1974 -1985) |
| Year founded | 1966 |
| First issue | 3 May 1966 |
| Final issue | 1985 |
| Country | Yugoslavia |
| Language | Serbo-Croatian |
| Website | Džuboks archive at Popboks.com |
Džuboks (Serbian Cyrillic: Џубокс, trans. Jukebox) was a Yugoslav music magazine. Founded in 1966, it was the first magazine in SFR Yugoslavia dedicated predominately to rock music, and the first rock music magazine to be published in a communist country.
Džuboks magazine was launched in 1966 by the Belgrade-based Duga publishing company. The idea came from journalists gathered around Filmski svet (Film World), a film magazine published by Duga, after noticing that the growing number of rock music fans in Yugoslavia had no publications that would cater to their tastes by covering new releases of that musical genre. As there were no rock music specialists among the journalists employed by Duga company, decision was made to extend an offer of becoming Džuboks' first editor-in-chief to Nikola Karaklajić, national chess champion, member of the Yugoslav national chess team, and radio personality who did much to promote rock music in Yugoslavia. Karaklajić accepted the offer and set about creating a magazine. Although not a first music magazine to be published in Yugoslavia, Džuboks became the first Yugoslav magazine dedicated specifically to rock music, and the first rock magazine in a socialist state. In an interview for the documentary series Rockovnik Karaklajić stated:
The first issue came out on 3 May 1966. There was a huge discussion among the editorial staff whether the Beatles or the Rolling Stones should appear on the cover of the first issue, and the opinion favouring the Rolling Stones prevailed. Višnja Marjanović, who later succeeded Karaklajić as Džuboks' editor-in-chief, talked about the magazine's very first issue during an interview for Rockovnik:
However, the negative reactions did not come from the League of Communists of Yugoslavia, but from conservative cultural circles, and, according to Karaklajić, there was no political interference into the editorial policy. The only political interference occurred after the first issue of the magazine was published, when a representative of the League of Communists asked for a meeting with the editors to, in Karaklajić's words, "see what was going on and to advise us to be cautious, so as not to be regarded as someone's agency".
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