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Dally in the Alley


Horace Elgin Dodge

Dally in the Alley is Detroit’s largest annual community festival, located in the Cass Corridor district (the north end, close to Wayne State University) in Detroit. Completely organized and executed by a team of community volunteers, “The Dally” gives an offering of live music, visual arts, performance, food and beer.

In 1866, Michigan Governor Lewis Cass owned a piece of farmland that spread over the current-day Cass Corridor. He sold a portion to William A. Butler that bordered Putnam to Prentis, and was bounded 2nd and 3rd Street. Apartment buildings blossomed as heirs of Butler began dividing and selling up the land. Streets began to be paved as the city expanded north.

The neighborhood started to come together at the turn of the century. Second and Third were now paved with cedar and Forest with brick, west of Woodward Avenue. In 1899 there were only 5 houses in this neighborhood, four of them being on Forest and one on Second. In 1904, Horace Elgin Dodge purchased one of the houses on Forest, and built the now infamous garage in the back (in the alley). Rumor has it that Horace created his own automobile back there, knowing how to from working for Henry Ford. Horace definitely tinkered in the garage, and at the time, he and his brother John Francis Dodge were most well known as being part of Ford Motor Company. From about 1903 to 1914, the Dodge brothers were the largest parts suppliers to Ford. In 1914, they launched a car company in their own name, Dodge Brothers Motor Car Company.

In 1910 The Winthrop, the first apartment building on Second, was built. It was the only one until the Hollender went up on the corner of Second and Forest in 1912. More and more apartment buildings started being constructed, primarily by residents living in the area.

The Wellesley, located on Hancock, was the most extravagant, largest apartment building in 1914. The Sherbrooke, located at Hancock and Third, was built that same year and would eventually be owned by Wayne State Housing in recent years. Due to a boiler problem, the building had to be shut down for financial reasons. Wayne State University has then sold the building to a private owner and is yet to be back in commission.


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