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Private | |
Founded | Jacksonville, Florida, 1995 |
Founder | Alan Trager |
Headquarters | Jacksonville, Florida, U.S. |
Area served
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United States |
Key people
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Michael Rubin, Chairman Doug Mack, CEO |
Products | Licensed Sports Apparel & Collectibles |
Owner | Michael Rubin |
Number of employees
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1800 |
Parent | Kynetic |
Website | Fanaticsinc.com Fanatics.com |
Fanatics is an online retailer of licensed sports apparel and merchandise, formed in 1995 and headquartered in Jacksonville, Florida. Fanatics offers product via its Fanatics and FansEdge brands, as well as sports collectibles and memorabilia through Fanatics Authentic and SportsMemorabilia.com. Fanatics, Inc. also currently powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA, UFC), major media brands (NBC Sports, CBS Sports, FOX Sports) and over 150 collegiate and professional team properties.
Fanatics has relationships with over 1080 vendors, including companies such as Nike, Reebok, adidas, '47 Brand, Majestic, New Era, Mitchell & Ness, Under Armour, Rock 'Em Apparel and over 1000 others. Fanatics, Inc. also owns Fanatics Apparel, which produces licensed sports apparel exclusively for the Fanatics umbrella of sites. Additional offices are located in Fort Lauderdale, Florida; Deerfield, Illinois; Conshohocken, Pennsylvania; Boulder, Colorado, San Francisco, California, and soon San Mateo, CA.
Formed in 1995, Fanatics, Inc. was originally started when brothers Alan and Mitch Trager opened Fanatics, a brick-and-mortar storefront in a Jacksonville mall focusing on Jacksonville Jaguars apparel.