Green Man Gaming
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Type of site
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Online retailer |
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| Available in | English |
| Founded | 2009 |
| Headquarters | London, England, United Kingdom |
| Key people | Paul Sulyok: Managing Director |
| Website | www.greenmangaming.com |
| Launched | May 2010 |
| Current status | Active |
Green Man Gaming is a United Kingdom-based online video game retailer. It has a catalogue of over 5200 games from more than 450 publishers (including direct partnerships with Square Enix, Ubisoft, and Capcom), selling games in 185 countries; 90% of its revenue is generated outside the UK. Green Man Gaming also owns and is integrated with Playfire, a game-tracking social networking website that allows users to automatically track their gameplay and in-game achievements or trophies from Steam, PlayStation Network, and Xbox Live.
In 2009, Paul Sulyok formed Green Man Gaming with Lee Packham. Sulyok had previously been the CEO of Prize Fight, an online gaming platform, and Packham had been responsible for developing the technology behind Prize Fight. Green Man Gaming officially started trading on 10 May 2010 with a launch catalogue of 500 games from 26 publishers.
Packham developed and managed the initial launch of the retail platform, and was the architect of a new system and method for facilitating a Video Game Exchange for Green Man Gaming. Users who download games from its "Capsule" gaming client with SecuROM DRM can then trade-in some of their digital games for credit to use against anything on the Green Man Gaming website. This works by deactivating the code required to play the game, which is then re-sold as 'pre-owned'.
In 2011, Green Man Gaming revealed plans to expand its service to gamers in the Czech republic, Germany, Greece and Turkey, and announced alternative ways to top up account credit via a reloadable Green Man Gaming game card, powered by Rixty; the service was available and redeemable only in North America.
The latter end of 2011 saw Callum Jay join Green Man Gaming as CFO from cloud-based digital video distributor Miniweb Interactive where he was finance director. Tim Sawyer also joined Green Man Gaming as their EVP Operations in 2011, having previously been Head of ecommerce at MeMega Retail Ltd. After a year-long sabbatical at Twitter to develop Tweet Deck's iOS, Android and Windows services, Lee Packham returned to Green Man Gaming as Co-Founder and EVP Engineering.
2012 began with Green Man Gaming announcing a partnership with Gaikai to stream and play selected game demos from Gaikai’s portfolio on any of Green Man Gaming’s sites through any web browser or operating system. In May of that year, Green Man Gaming appointed former HMV Games Category Manager, Martin Baxter to become EVP Trading. Baxter was joined on the senior management team by Darren Cairns, who became EVP Marketing at Green Man Gaming, having previously spent 6 years as Head of Online Marketing, running the PlayStation EMEA Digital Business at Sony Computer Entertainment Europe. On 9 July 2012, Green Man Gaming announced its merger with Playfire. At the time of acquisition, Playfire had more than 1.2 million users, tracking over 50,000 video games on the website. At the end of July 2012, Green Man Gaming expanded its multiplatform portfolio to include selling boxed games, and now sells PC-DVD, Xbox360, Xbox One, PS3, and PS4 games as well as consoles and peripherals. This service is offered only in the UK.
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