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Hamleys

Hamleys
Limited company
Industry Retailing
Founded 1760; 257 years ago (1760)
Headquarters London, W1
United Kingdom
Number of locations
11 in UK; 46 international franchises
Area served
Worldwide
Products Toys
Revenue £43 million (2011)
Owner C.Banner
Website www.hamleys.com

Hamleys is the oldest and largest toy shop in the world and one of the world's best-known retailers of toys. Founded by William Hamley as "Noahs Ark" in High Holborn, London, in 1760, it moved to its current site on Regent Street in 1881. This flagship store is set over seven floors, with more than 50,000 toys on sale. It is considered one of the city's prominent tourist attractions, receiving around five million visitors each year. The chain has ten other outlets in the United Kingdom and also has more than 60 franchises worldwide.

Hamleys is the oldest and largest toy shop in the world. It is named after William Hamley, who founded a toy shop called "Noah's Ark" at No. 231 High Holborn, London, in 1760. Ownership of the shop passed through the family, and by the time it was operated by Hamley's grandsons in 1837, the store had become famous, counting royalty and nobility among its customers.

A branch at No. 200 Regent Street was opened in 1881; the original High Holborn shop was destroyed by fire in 1901 and was subsequently relocated to Nos. 86–87 High Holborn. The Regent Street branch later expanded to Nos. 188-196.

In 1938, Queen Mary, consort of King George V, gave Hamleys a royal warrant. During the Second World War, the Regent Street store was bombed five times. In 1955, Queen Elizabeth II gave the company a second royal warrant as a "toys and sports merchant".

Hamleys was bought in June 2003 by the Baugur Group, an Icelandic investment company. When Baugur collapsed, its stake in the toy store was taken over by the Icelandic bank Landsbanki. In September 2012 Groupe Ludendo, a toy retailer based in France with shops also located in Belgium, Spain and Switzerland, bought Hamleys for a reported £60 million. In October 2015 it was reported that Groupe Ludendo was negotiating the sale of Hamleys, possibly to a Hong Kong company owned by a relative of the owner of department store House of Fraser.It was subsequently purchased by C.Banner, a large Chinese footwear and fashion wear conglomerate based in Nanjing.


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