Herbal Essences

Herbal Essences is a brand of hair coloring and haircare products line by Clairol. The brand was founded in 1972 as the single shampoo Clairol Herbal Essence Shampoo (officially typeset as Clairol herbal essence shampoo). There are twelve collections of product, each designed to have a different effect on the user's hair.

Herbal Essences was known in the 1990s for commercials featuring women actresses moaning while using the product. The shampoo offered "a totally organic experience".

...
Wikipedia