Jabong.com
Jabong.com logo.
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Type of site
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E-commerce (Online shopping) |
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| Available in | English |
| Owner | Flipkart |
| Slogan(s) | Be You |
| Website | www |
| Alexa rank | 471 (July 2016[update]) |
| Commercial | Yes |
| Registration | Required |
| Launched | 2012 |
| Current status | Online |
Jabong.com is an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha,Lakshmi Potluri,Arun Chandra Mohan. The portal sells apparel, footwear, fashion accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products. The company's headquarter is in Gurgaon, NCR.
In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 Million. After the acquisition, Ananth Narayanan was declared the new CEO of Jabong.
It was co-founded by Arun Chandra Mohan, Praveen Sinha, Lakshmi Potluri. All co-founders have left the company.
In March 2013, Jabong was shipping 6000-7000 orders a day. According to The Economist, Jabong clocked gross sales of around US $100–150 mn in 2012. As per the Livemint article, during September 2013 Jabong was shipping 14,000 orders on a daily basis out of which 60% were from small towns.
Jabong was one of the most visited e-commerce sites during the Great Online Shopping Festival 2013.Company representatives claimed that its revenues increased five to six times compared to a usual day.
Jabong sells shoes, apparel, accessories, home décor and furniture through its website. The e-store at present carries over 1000 brands and over 90,000 products. Other products include jewellery and gold coins.
In January 2014, Jabong partnered with Stylista, a collaborative fashion platform. The collection includes Indian designers like Wendell Rodricks, Priyadarshini Rao and Nishka Lulla.
Jabong.com follows both an inventory model and a managed marketplace model. In the inventory model, products are sourced from brands and stored in the Jabong warehouse. In the managed marketplace model, Jabong provides marketing, logistics and delivery.
The company has been active on digital media, giving competition to established competitors in a short span of time.
The company launched its first TV campaign in March 2012. Other television campaigns appeared in September 2012 and during 2013 Jabong.
In November 2013 Jabong together with Puma launched the digital fitness campaign “Gear up Buddy” with Bollywood actor Chitrangada Singh.
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