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John Robbins (author)

John Robbins
Born (1947-10-26) October 26, 1947 (age 70)
United States
Residence Santa Cruz, California
Nationality American
Alma mater University of California, Berkeley
Occupation Author
Known for Robbins at the Miami Book Fair International, 1991
Spouse(s) Deo (wife)
Children Ocean (son)
Website http://www.johnrobbins.info/

John Robbins (born October 26, 1947) is an American author, who popularized the links among nutrition, environmentalism, and animal rights. He is the author of the 1987 Diet for a New America, an exposé on connections between diet, physical health, animal cruelty, and environmentalism.

Robbins is the son of Irma Robbins and Irv Robbins co-founder of Baskin-Robbins. He graduated from the University of California, Berkeley, in 1969, and received a master's degree from Antioch College, in 1976. Rather than following the ice-cream parlor legacy of his father, he left the company to seek a simpler life. He and his wife Deo were married on March 10, 1967. Ocean Robbins, their son, is the founder of Food Revolution Network.

In 1987 Diet for a New America was published. In the book he advocates a plant-based vegan diet. Additionally, he gives his views on the meat and dairy industries, world hunger and human health. A year later he founded EarthSave (see below).

In 2001, Robbins updated and reiterated his views on veganism for ethical, environmental and health reasons in the book The Food Revolution. The book includes information on organic food, genetically modified food, and factory farming.

He worked with PETA in 2002 to sue the California Milk Advisory Board over its 'happy cows' television advertisement. The Milk Advisory Board won on a technicality.

His 2006 book Healthy at 100, published by Random House, was printed on 100% post-consumer non-chlorine bleached paper, a first for a book from a major U.S. publisher.

Robbins is also on the advisory board of Naked Food Magazine, for which he is also a regular contributor of articles espousing a plant-based diet.


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