Jollibee
Logo used since 2011
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| Public | |
| Traded as | : JFC |
| Industry | Restaurants |
| Founded | Quezon City, Philippines (January 28, 1978) |
| Headquarters | Jollibee Plaza, Ortigas Center, Pasig, Philippines |
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Key people
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Tony Tan Caktiong (Chairman) Ernesto Tanmantiong (President and CEO) |
| Products | hamburgers • chicken • french fries • soft drinks • coffee • brunch • salads • desserts • breakfast |
| Revenue |
 ₱100.78 billion (FY 2015)
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₱3.90 billion (FY 2011)
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| Profit |
₱3.25 billion (FY 2011)
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| Total assets |
₱38.90 billion (FY 2011)
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| Total equity |
₱3.25 billion (FY 2011)
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Number of employees
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14,635 (FY 2011) |
| Subsidiaries |
Chowking Greenwich Pizza Red Ribbon Mang Inasal |
| Website | Jollibee brand website |
Jollibee Foods Corporation (also called JFC, and popularly known as Jollibee) is a Filipino multinational chain of fast food restaurants headquartered in Pasig, Philippines. JFC is the owner of the popular fast food brand Jollibee, dubbed as Asia's answer to McDonald's in the fast food burger business.
With the success of its flagship brand, JFC acquired some of its competitors in the fast food business in the Philippines and abroad such as Chowking, Greenwich Pizza, Red Ribbon, Mang Inasal, and Burger King Philippines. As of January 2015, JFC had a total of more than 3,000 stores worldwide, with system-wide retail sales totaling 82.1 billion pesos for the fiscal year 2011.
In 1975, Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in Cubao, Quezon City. In 1978, he and his siblings engaged the services of a management consultant, Manuel C. Lumba, who shifted the business focus from ice cream to hot dogs after his studies showed a much larger market waiting to be served. Lumba was Tan's last business and management mentor.
Jollibee experienced rapid growth. It was able to withstand the entry of McDonald's in the Philippines in 1981 by focusing on the specific tastes of the Filipino market, which differed from the American fast food company.
The chain opened successful milestone stores in the following years: its 100th branch in Davao in 1991; its 200th store in Malolos, Bulacan in 1996; its 300th store in Balagtas, Bulacan in 1998; its 400th store in Intramuros, Manila in 2001; its 500th store in Basilan in 2004; its 600th store in Aparri in 2007; its 700th store in Harrison Road, Baguio City in 2010; its 800th store in Malaybalay City, Bukidnon on October 18, 2013; and its 900th store in Palo, Leyte on September 30, 2015.
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Wikipedia