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Loso

Loso (โลโซ)
Origin Bangkok, Thailand
Genres Rock, alternative rock, grunge (early)
Years active 1994–2003
Labels GMM Grammy
Website http://www.myspace.com/seklosomusic, https://www.facebook.com/seklosorocknroll, https://www.facebook.com/sekloso.official
Past members Seksan Sukpimai (Sek): Vocal, guitar
Kittisak Khotkam (Yai): Drum
Apirath Sukkhajitr (Rath): Bass
Nattaphon Suntharaanu (Klang): Bass

Loso (Thai: โลโซ) were a Thai rock band fronted by singer–guitarist–composer Seksan Sukpimai (aka Sek Loso). The band was formed in 1994 in Bangkok, Thailand. Its name is derived from a play on hi-so, Thai slang for socialites and the upper class (from English 'high society'), and is meant to reflect the group's humble origins. It is one of the first Thai bands to achieve success on the international music scene, having played festivals, including South By Southwest and Glastonbury, and to be produced by a Western record producer. Originally under the name Loso between 1996 until 2002 with the original line-up consisting of vocalist and guitarist Seksan Sukpimai, drummer Kittisak Khotkam, and bassist Apirath Sukkhajitr. After a breakup in 2003, Seksan continued as Sek Loso.

First formed in 1994, Sek had written 10 songs by late 1995. With drummer Kittisak "Yai" Khotkam (b. January 22, 1973) and bassist Apirath "Rath" Sukkhajitr (b. September 20, 1967), Sek recorded the tracks in a night in late 1995 and sent the demo tape to Asanee Chotikul of the popular Thai rock duo Asanee-Wasan. Called Lo Society, the band's demo tape was released as an album in 1996 on Asanee's indie record label and distributed by GMM Grammy, Thailand's biggest record company. It sold 1.5 million copies.

Loso released eight more albums, each selling at least 1 million copies ("platinum" status on the RIAA certification scale), and some selling 3 million copies.

Among the band's most popular songs is "Som Sarn" (Thai: "ซมซาน" or "Hesitant"), which features an acoustic guitar intro that is widely recognized in Thailand. Another hit was Pantip, with its hook chorus, "ja mai pai Pantip" ("will not go Pantip" or "I won't go to Pantip"). The song is about a man dating a woman and taking her shopping at World Trade Center, MBK Center and Siam Square, but he refuses to take her to Pantip Plaza because his ex-girlfriend has a shop there.


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