Max's of Manila
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|
| Public | |
| Industry | Restaurants |
| Founded | 1945 in Quezon City, Philippines |
| Founders | Maximo Gimenez Mercedes Gimenez Ruby Trota Claro Trota Felipe Sanvictores |
|
Number of locations
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146 |
|
Area served
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Philippines, United States, United Arab Emirates and Canada |
|
Key people
|
Robert F. Trota (President and CEO) Dave T. Fuentebella (CFO) Sharon T. Fuentebella (Chairperson) |
| Products |
Fried chicken Philippine cuisine Cakes and pastries |
| Website |
www www |
Max's of Manila, popularly known as Max's Restaurant or simply Max's, is a Philippine-based restaurant which serves fried chicken and other Filipino dishes. It is owned and operated by Max's Group, Incorporated.
Max's Restaurant's beginnings started in 1945, after World War II. Maximo Gimenez, a Stanford-educated teacher, befriended the American occupation troops stationed at Quezon City. Because of this friendship, the soldiers regularly visited Maximo's nearby home for a drink or two. Later on, the troops insisted that they pay for their drinks. This prompted Maximo to open a cafe, where the troops could enjoy food and drinks. It opened its first restaurant at 21 South F Street (now Scout Tuason), Brgy. Laging Handa, Quezon City.
The cafe initially served chicken, steak and drinks. Maximo's niece, Ruby, who managed the kitchen, created a special recipe for chicken that became an instant favorite for the GIs. Soon, the Filipino public heard about the delicious chicken recipe and thus they came to the small restaurant and Max's Restaurant was born.
Over the years, Max's Restaurant's popularity grew and it became known as "the house that fried chicken built." It has expanded in Metro Manila, Southern and Northern Luzon, Cebu, and to California and other places in the United States. It has also expanded to Canada with plans of opening restaurants to other countries.
Max's Restaurant has established itself as a household name in the Philippines, an institution, and a proud Filipino tradition. The second and third generations of the family continue to zealously uphold the standards and traditions set by Maximo and Ruby for all Max's Restaurants.
It opened its doors to franchising in the second quarter of 1998.
The company, as Max's Group, currently operates Max's, Pancake House, Dencio's, Kabisera, Teriyaki Boy, Sizzlin' Pepper Steak, Le Coeur De France, Maple, Yellow Cab, Krispy Kreme, Jamba Juice, and Singkit.
Max's Restaurant currently has over 127 branches in the Philippines. The chain also has branches in the U.S. states of California, Hawaii, New Jersey and a Nevada branch soon to open. It has 3 locations in Canada in Toronto, Ontario, Vancouver, British Columbia and Edmonton, Alberta. In a September 2014 press event, it was announced that more branches will be opened by 2015 in: Sydney, Australia; Dubai, United Arab Emirates; and Queens, New York. In 2016 Max's was also opened in Salmiya, Kuwait.
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Wikipedia