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PictureBox Films

PictureBox
Official PictureBox logo
Launched November 2006
Owned by NBCUniversal
Picture format 16:9 / 4:3, 576i (SDTV) / 1080i(HDTV)
Website www.pictureboxfilms.com

PictureBox is a video on demand film service offering a selection of films for a monthly subscription. It launched in 2006 and is available as a separate subscription through several Digital TV service providers in selected countries such as United Kingdom, Russia, Romania and Central and Latin America (Mexico, Colombia and Brazil). PictureBox was the first only wholly owned SVOD (subscription video on demand service) operated by NBCUniversal.

In September 2016, PictureBox announced a rebrand of the service, along with the relaunch of its website. The new website features include a dedicated page for each territory service provider, designed to help users find out more about the service. Other features include 'bonus content', such as a blog section, with content curated by leading film critics James King and Karen Krizanovich, behind-the-scenes footage, film clips and monthly highlights.

PictureBox differentiates itself from other subscription video on demand services by offering subscribers ‘hand-picked’ films and TV shows. Instead of featuring a huge number of titles, its ‘panel of film lovers’ shortlist a selection of content each month.

Films that have played for the longest time are removed from the service and replaced with a selection of different on demand films. Users do not pay per film; for a monthly subscription they have access to any available films and can watch these titles as many times as they choose. In UK, Russia, and Central and Latin America, subscribers can access TV shows.

James King and Karen Krizanovich are two leading UK film critics on PictureBox. Both James and Karen work with PictureBox hosting events, reviewing content and creating blogs for the website and social channels.

Since 8 March 2011, PictureBox has been available as an online film-streaming service in the UK and Ireland. It follows the same subscription model, but allows films to be streamed to a computer, mobile device or internet-connected television. PictureBox online is available as a free app from iTunes for Apple iOS devices and on Samsung Smart TVs and Blu-ray players. Further expansion of PictureBox online is planned with the addition of more compatible devices including games consoles. As of September 2016, PictureBox ended its online film-streaming service in the UK, with users still able to access PictureBox via UK provider TalkTalk TV.


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