Platinum Weird
| Platinum Weird | |
|---|---|
| Origin | United Kingdom, United States |
| Genres | Pop rock, soft rock |
| Years active | 2004–present |
| Labels |
Interscope Rocket |
| Website | http://www.platinumweird.com |
| Members |
Kara DioGuardi David A. Stewart |
| Past members | Noel Chambers Erin Grace Brian Parfitt Matthew Sugarman (all fictitious) |
Platinum Weird is a musical collaboration formed in 2004 between Dave Stewart and Kara DioGuardi. It is also the subject of an elaborate hoax placing the band in 1974, including a half hour mockumentary produced for television network VH1 and a series of bogus World Wide Web fan sites and related false documents for the 'lost' group.
In a 2005 interview, DioGuardi explained that she and Stewart were asked to write songs for The Pussycat Dolls in 2004. Instead, the pair ended up with material that DioGuardi described as resembling Fleetwood Mac. Although the collaboration did not produce the intended Pussycat Dolls songs, Interscope chairman Jimmy Iovine encouraged the continuation of the project, and longtime DioGuardi partner John Shanks was brought in for album production duties. Stewart confirmed the collaboration in a separate interview. In March 2005, it was reported that they would release an album entitled Avalanche that year. MP3 versions of the tracks "Avalanche" and "Happiness" were made available via MySpace.
Believing that the unusual combination of an older, well-known artist and a relatively unknown, though highly successful, writer for much younger performers might not be accepted by the public, they adopted an elaborate back-story conceived by Iovine.
In a November 2005 Rolling Stone interview, Stewart started to plant the new story about the group's origin, stating that he conceived of the project in 1973. At that time he also disclosed that the project would be accompanied by a short film. This followed a message posted by Catherine Schwartz on her Web site that she was working on two Platinum Weird projects, a video for "Happiness" and what she described as a mockumentary set in the 1970s.
Video clips showing Mick Jagger, Adam Levine, Ringo Starr, Paris Hilton, Christina Aguilera, Lindsay Lohan, Stevie Nicks and others recalling the band were distributed, along with audio tracks said to have come from 1974.
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Wikipedia