Power of the Primes
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| Type | Action figure, TV series |
|---|---|
| Company | Hasbro |
| Country | United States |
| Slogan | Anything is possible and everything is at stake when the power of the Primes is unleashed! |
| Official website | |
Power of the Primes is a toyline, multimedia and transmedia franchise created by Hasbro as part of the Transformers brand. It is the third and final installment in the Transformers: Prime Wars Trilogy. It consists of the toy line, as well as the upcoming animated web series Transformers: Power of the Primes.
Development of the franchise began in November 2016 with the announcement of an animated web series by Machinima, based on the upcoming toyline. In January 2017, Hasbro held a fan-vote to decide which character would become the next Prime in the franchise. In February, it was decided that Optimus Primal would become the next Prime.
The franchise was first announced on November 29, 2016 as the third and final installment of the Prime Wars Trilogy.Hasbro announced that it would once again partner with Machinima—after having previously worked with them on the animated web series adaptation of Transformers: Combiner Wars—to produce the adaptations for Transformers: Titans Return and Transformers: Power of the Primes. Eric Calderon, showrunner of Combiner Wars, was confirmed to have returned for both Titans Return and Power of the Primes.
In January 2017, Hasbro created a poll allowing fans to vote which Transformer will become the next Prime. The vote occurred in two stages. During the first, fans voted for the leaders of three different personality factions; honor, order and chaos. Honor was represented by Arcee, Ultra Magnus and Hound; Order by Megatron, Star Saber and Shockwave and Chaos by Thunderwing, Optimus Primal and an Unknown Evil (Deathsaurus). The winners of the first round were Ultra Magnus, Star Saber and Optimus Primal, advancing into the second round alongside the Unknown Evil as a wildcard. The poll ended a month later on February 18, and Optimus Primal was chosen as the next Prime.
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