Reno R. Rolle

Reno Rolle
At Reno's Surprise 50th
Born	September 24, 1961
Residence	Ojai, Ca
Occupation	Co-Founder & Chairman of Boku International

Reno Richard Rollé (born September 24, 1961) is an American consumer product designer, direct response marketer, and author. He is a co-founder and chairman of BōKU International, a U.S-based super food company founded in 2007.

In 1986, Reno Rollé and his wife Lynn founded Rollé Ltd. in Long Beach Island, New Jersey. The Rollés were granted a patent in 1986 for their outdoor blanket, which featured hidden pockets, weighted corners, and blanket-to-backpack folding. In 2005, the blanket was featured in a number of Summer "must-have" lists including CBS News and Los Angeles Magazine.

In 1994, Reno Rollé joined Kevin Harrington in founding HSN Direct, an infomercial marketing firm, as a joint venture with the Home Shopping Network. HSN Direct managed direct response campaigns for a variety of consumer goods such as the EZ Krunch sit-up machine and Tony Little’s Ab Isolator, which achieved over $85 million in sales.

Between 1997 and 2001, co-founder Reno Rollé served as chairman and CEO for Synergy Worldwide, a product engineering and marketing company. In September 2000, Synergy received R&D Magazine’s “R&D 100 Award” for Reno Rollé’s invention The Spin Fryer, a countertop deep fryer, featuring a patented rotational basket to reduce saturated fats. The Spin Fryer was subsequently licensed to Salton, Inc for marketing and distribution under the George Foreman line of kitchen products.

In 2001, Mr. Rolle assisted the National Lampoon Acquisition Group in acquiring majority interest in J2 Communications, Inc which owned National Lampoon, Inc.. In 2002, Reno Rollé established National Lampoon Home Entertainment where he produced and distributed several feature films and direct-to-video DVDs under the National Lampoon brand.

From 2004 to 2005 Reno Rolle served as CEO for the the US arm of Shop America, a direct response television marketing company. Shop America USA created and managed the direct marketing campaign for Kevin Trudeau’s controversial book Natural Cures "They" Don’t Want You to Know About which held the #1 spot on New York Times’ Best Sellers List for several weeks and sold more than 4 million copies.