Rihanna 777 Documentary... 7Countries7Days7Shows
| Rihanna 777 Documentary | |
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Blu-ray/DVD cover
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| Genre | Concert |
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| Country of origin | United States |
| Original language(s) | English |
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| Running time | 77 minutes |
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| Original network | Fox |
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Rihanna 777 Documentary... 7Countries7Days7Shows is the third live long-form video by Barbadian recording artist Rihanna. It was released on May 7, 2013 by Def Jam Recordings. An edited version aired on May 6 on the Fox Network. It features behind-the-scene look of the singer's 777 Tour, a seven-date tour where she performed seven concerts in seven different cities in seven different countries accompanied with a group of fans and more than 150 journalists to promote her seventh studio album Unapologetic (2012).
Rihanna began "working on the new sound" for her seventh studio album in March 2012, even though she had not yet begun recording. On September 12, 2012, Def Jam France announced via Twitter that Rihanna would release a new single the upcoming week while her seventh studio album was scheduled to be released in November 2012. However, the tweet was shortly deleted and replaced with another clarifying that more information will available the next day (September 13). Via her official Twitter account, Rihanna posted series of "teasing" tweets announcing her seventh studio album. On October 11, 2012, in one of her tweets revealed that the title of her new album is Unapologetic alongside with its cover.
To further promote Unapologetic, on November 14, 2012, Rihanna embarked on a seven-date promotional tour entitled 777 Tour. She performed seven concerts each in a different city in North America and Europe in seven days to promote the release of the album. The tour was promoted and supported by HTC Corporation; during the 777 tour, Rihanna was joined by elite group of fans and 150 journalists which represented 82 countries. They flew with the singer aboard a chartered Boeing 777 twinjet to every venue she visited during the course of the tour. The 777 Tour started on November 14 in Mexico City and continued on November 15 in Toronto, November 16 in , November 17 in Paris, November 18 in Berlin, November 19 in London and ended on November 20 in New York City.
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