Shuhei Yoshida
| Shuhei Yoshida | |
|---|---|
 |
|
| Born |
February 11, 1964 Kyoto, Japan |
| Alma mater | Kyoto University and University of California, Los Angeles |
| Occupation | President of SIE Worldwide Studios |
Shuhei Yoshida (吉田修平 Yoshida Shuhei?, born February 11, 1964) is a Japanese businessman who is President of Sony's Worldwide Studios for Sony Interactive Entertainment Inc. Yoshida is among those responsible for the creation of Sony Computer Entertainment Inc.'s 170-person internal product development team. His internal product development operation includes studios in Foster City, CA, San Diego, CA, Santa Monica, CA, Bend, Oregon, and Salt Lake City, Utah.
Yoshida joined Sony Corporation in 1986 after graduating with a Bachelor of Science degree from the Faculty of Economics at Kyoto University, where he was involved in the corporate strategy group, as well as coordinating the PC business. He later earned his MBA degree at University of California, Los Angeles (UCLA). Additionally, he was one of the initial members of the PlayStation project in February 1993, where as the lead account executive he headed Sony Computer Entertainment Inc.'s third party licensing program. Yoshida has many best-selling titles under his belt, including SCEA's premier online game with voice-enabled headset Socom: U.S. Navy Seals, as well as Jak and Daxter, Twisted Metal: Black, and ATV Offroad Fury. In the studio, Yoshida was executive producer for; Gran Turismo, Ape Escape, The Legend of Dragoon, and other titles.
In November 2013 Yoshida appeared in the official PlayStation 4 unboxing video. He portrays a gentleman thief/phantom thief-esque dark figure who, wearing coffee-brown-colored leather gloves (the only detail the viewer can see of the figure), slowly and methodically unwraps the contents of the PlayStation 4 box. At the end of the video it is revealed that the dark figure is indeed Yoshida, and he closes with telling the audience "Greatness Awaits", in reference to the upcoming PS4 release.
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