Station identification

Station identification (ident, network ID or channel ID) is the practice of radio or television stations or networks identifying themselves on-air, typically by means of a call sign or brand name (sometimes known, particularly in the United States, as a "sounder" or "stinger", more generally as a station or network ID). This may be to satisfy requirements of licensing authorities, a form of branding or a combination of both. As such, it is closely related to production logos used in television and cinema, alike.

Station identification used to be done regularly by an announcer at the halfway point during the presentation of a television program, or in between programs.

Idents are known as a montage in Thailand, and as an interlude in Cambodia and Vietnam.

Station IDs in the Philippines differ from the original concept. Instead of a way to identify television networks, these are presented in the form of music videos that represent the season in which the ident is aired during, which consist of tag-init (summer season), tag-ulan (rainy season), and Pasko (Christmas season).

Station IDs in the Philippines runs for three to six minutes depending on the television station. The longest station ID is "Isang Pamilya Tayo Ngayong Pasko", which was used by ABS-CBN as a Christmas ID in 2016, lasting for twelve minutes and 42 seconds. However, ABS-CBN, alongside some networks (i.e. UNTV, RPN, IBC, and PTV), also releases CGI-animated station IDs, not yearly but sporadically.

Broadcast stations in Europe do not identify by a callsign, however most networks use a brand based on their common channel number. A form of station identification clip is played between programmes, traditionally incorporating the channel's logo, and accompanied by a continuity announcer that introduces the next programme (and promotes other programmes). These identifiers evolved from mainly being mechanical models (such as the famous BBC globe), to becoming more advanced through the evolution of CGI during the 1980s. From the 1960s to the 1990s, most broadcasters only used a single identifier, sometimes using special variations for holidays and special events. In the present day, most broadcasters use a set of multiple identifiers built around a particular theme or branding element, often based on the channel's current overall look.

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