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Strategist


A strategist is a person with responsibility for the formulation and implementation of a strategy. Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources). The senior leadership of an organization is generally tasked with determining strategy. Strategy can be intended or can emerge as a pattern of activity as the organization adapts to its environment or competes. It involves activities such as strategic planning and strategic thinking.

The strategy role exists in a variety of organizations and fields of study.

In large corporations, strategic planners or corporate financial planning and analysis (FP&A) personnel are involved in the formulation and implementation of the organization's strategy. The strategy is typically set by business leaders such as the Chief Executive Officer and key business or functional leaders and is reviewed by the Board of Directors.

A design strategist has the ability to combine the innovative, perceptive and holistic insights of a designer with the and systemic skills of a planner to guide strategic direction in context of business needs, brand intent, design quality and customer values.

An economic strategist is a person who can create a sustainable commercial advantage by applying innovative and quantitative ideas and systems at a sell side financial institution.


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