TenderCrisp
| Nutritional value per 1 sandwich (286 g) | |
|---|---|
| Energy | 780 kcal (3,300 kJ) |
|
73 g (16.3%)
|
|
| Sugars | 8 g |
| Dietary fiber | 4 g (16%) |
|
43 g (11%)
|
|
| Saturated | 7 g (8.3%) |
| Trans | 0.5 g |
|
25 g
|
|
| Minerals | |
| Sodium |
(115%)
1730 mg |
| Other constituents | |
| Cholesterol | 75 mg (40%) |
|
May vary outside US market.
|
|
|
|
| Percentages are roughly approximated using US recommendations for adults. Source: [1] |
|
The TenderCrisp is a chicken sandwich sold by international fast-food restaurant chain, Burger King and its Australian franchisee, Hungry Jack's. It is one of their "indulgent" products.
The TenderCrisp sandwich is part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appeals to adults in the 24–36 years age bracket. Along with the TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.
The TenderCrisp sandwich consists of a breaded, deep-fried chicken fillet, mayonnaise, lettuce and tomato on a brioche bun.
The TenderCrisp chicken was introduced in 2004.
The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called The Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directs a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns.
In 2004, Burger King introduced the TenderCrisp Bacon Cheddar Ranch. The sandwich was promoted by a nationwide advertising campaign called Fantasy Ranch. The spot featured recording artist Darius Rucker (of Hootie and the Blowfish) singing a jingle to a tune reminiscent of "Big Rock Candy Mountain." The Chicken can be seen cavorting with some of the female dancers, including Vida Guerra, Brooke Burke and the Dallas Cowboys Cheerleaders.
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