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Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales U.S.A., Inc.
Founded 1957
Headquarters Plano, Texas
Key people
Jim Lentz, CEO
Products Toyota, Lexus, and Scion products marketed in the United States market
Number of employees
6,500
Website Toyota.com

Coordinates: 33°51′26″N 118°18′43″W / 33.857163°N 118.3118381°W / 33.857163; -118.3118381

Toyota Motor Sales, U.S.A., Inc. (TMS) is the North American Toyota sales, marketing, and distribution subsidiary devoted to the U.S. market. Founded in 1957 in California, TMS currently employs more than 6,500 people. As of Spring 2017, its headquarters are currently being moved to a new campus in Plano, TX. Construction of this new facility began in the fall of 2014, and is located at the corner of Texas State Highway 121 and Legacy Drive, across the street from the FedEx Office Headquarters, and the J. C. Penney World Headquarters. The former location of Toyota's headquarters was Torrance, California, where they supervised 14 regional offices.

TMS oversees sales in 49 states of Toyota, Lexus, and Scion products through a network of over 1,200 Toyota dealers (of whom more than 900 also sell Scion vehicles) and over 200 Lexus dealers. Toyota vehicles in Hawaii are distributed by Servco Pacific. TMS develops Toyota's television campaigns and other nationwide marketing materials, and supervises dealer marketing to ensure that dealers present a uniform image. TMS also manages regional distribution, which occurs through 12 parts centers and five vehicle centers. James E. Lentz III is the president of Toyota Motor Sales U.S.A.

TMS uses two private distributors in the United States, which were established in 1968. Southeast Toyota Distributors, founded by Jim Moran, and Gulf States Toyota Distributors, founded by Tom Friedkin have exclusive rights to market vehicles and parts in their respective states. SET covers NC, SC, GA, FL & AL. GST distributes to MS, LA, TX, AR & OK.


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