Uncle Chipps

Uncle Chipps

The Uncle Chipps logo
Product type	Potato chips
Owner	Frito-Lay
Country	India
Introduced	1992
Markets	India
Previous owners	Uncle Chipps Co. Ltd
Tagline	"Bole mere lips. I love Uncle Chipps"
Website	Official Website

Uncle Chipps is a brand of potato chips that is marketed in India.It was launched on 1992 by Amrit Agro Ltd. which was later taken over by Frito Lay(owned by PepsiCo), India in 2000.

Uncle Chipps is made of Potato, Edible Vegetable Oil, Salt(Rock Salt) Spices & other added Condiments according to their flavors.

Until 1998, the Delhi-based Uncle Chipps was the market leader in the industry, enjoying a 71% market share, thereafter saw competition bring its market share down to 30-35% by 2000. Originally owned by the Amrit Agro Ltd., it was bought over by Frito-Lay, PepsiCo's snacks division in October 2000. It was sold for $ 16.6 million. Noted film music director Shantanu Moitra started his composing career with the hit-jingle with Rohit Nagar, "Bole mere lips I love Uncle Chipps" , with Pradeep Sarkar, then the Creative Head of the agency.

Though Amrit Agro continued marketing snacks under other brands, it completely exited the snacks business in December 2002.

Uncle Chipps is the pioneer of branded nitrogen-foil packed potato chips in India. The brand markets its potato chips with the tagline "Bole mere lips, I love Uncle Chipps". Uncle Chipps until 2010, was distributed only in Northern India. In August 2010, Frito Lay announced that it was looking to market Uncle Chipps on a pan India level.