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| City | Pittsfield, Massachusetts |
|---|---|
| Branding | Live 95.9 |
| Slogan | "The Berkshire's Hit Music Station" |
| Frequency | 95.9 MHz |
| First air date | 1975 |
| Format | Hot adult contemporary |
| ERP | 1,000 watts |
| HAAT | 170 meters (560 ft) |
| Class | A |
| Facility ID | 71437 |
| Transmitter coordinates | 42°24′43″N 73°17′02″W / 42.412°N 73.284°WCoordinates: 42°24′43″N 73°17′02″W / 42.412°N 73.284°W |
| Former callsigns | WGRG-FM (1975–1977) WUPE(-FM) (1977–2006) WMNB (April–May 2006) |
| Owner | Gamma Broadcasting, LLC |
| Sister stations | WBEC, WNAW, WSBS, WUPE, WUPE-FM |
| Webcast | Listen Live |
| Website | www |
WBEC-FM (95.9 FM) is a radio station in Pittsfield, Massachusetts. It broadcasts hot adult contemporary music. Its transmitter is located in Pittsfield, Massachusetts. From 1977-2006, the station was known as WUPE-FM. WUPE began operations in 1977 as a Top 40 station which evolved to soft adult contemporary and then oldies. After oldies the call letters and format were moved to 100.1 FM. From 1975-1977, the station was known as WGRG-FM, and programmed as progressive rock.
In August 2013, Gamma Broadcasting reached a deal to sell its Berkshire County radio stations, including WBEC-FM, to Reed Miami Holdings; the sale was canceled on December 30, 2013.