Ways of Seeing
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| Author | John Berger |
|---|---|
| Cover artist | René Magritte |
| Country | U.K. |
| Language | Grace |
| Subject | Art, architecture, photography |
| Publisher | Penguin |
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Publication date
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1972 |
| Pages | 166 |
| ISBN | |
| OCLC | 23135054 |
Ways of Seeing is a 1972 television series of 30-minute films created chiefly by writer John Berger and producer Mike Dibb. It was broadcast on BBC Two in January 1972 and adapted into a book of the same name.
The series was intended as a response to Kenneth Clark's Civilisation series, which represents a more traditionalist view of the Western artistic and cultural canon, and the series and book criticize traditional Western cultural aesthetics by raising questions about hidden ideologies in visual images.
The book Ways of Seeing was written by Berger and Dibb, along with Sven Blomberg, Chris Fox, and Richard Hollis. The book consists of seven numbered essays: four using words and images; and three essays using only images.
The book has contributed to feminist readings of popular culture, through essays that focus particularly on how women are portrayed in advertisements and oil paintings.Ways of Seeing is considered a seminal text for current studies of visual culture and art history. "Berger, who died on 2 January [2017] at the age of 90, has had a profound influence on the popular understanding of art and the visual image," according to Sociologists Yasmin Gunaratnam and Vikki Bell.
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