XELD-TV
| Matamoros, Tamaulipas | |
|---|---|
| Channels | Analog: 7 (VHF) |
| Affiliations |
CBS (primary) ABC, DuMont, NBC (secondary) |
| Owner |
Romulo O'Farrill/Emilio Azcárraga (Televisión de Matamoros, S.A.) |
| First air date | September 15, 1951 |
| Last air date | April 29, 1954 |
| Transmitter power | 2.8 kW |
XELD-TV was a television station licensed to Matamoros, Tamaulipas, Mexico, broadcasting in English and Spanish for the Río Grande Valley region. The station broadcast on channel 7 from September 15, 1951, to April 1954.
The 1948 freeze on new television station licenses placed by the Federal Communications Commission in the United States stalled any development of television on the American side of the Río Grande, which was allotted VHF channels 4 and 5. Meanwhile, per international agreement, Matamoros had received the allotments for channels 2, 7, and 11, along with channel 9 in Reynosa (which also received channel 12 in 1952).
Meanwhile, channel 7 in Matamoros was being built out by XESE-TV. XESE was owned by Compañía Mexicana de Televisión, S.A., whose owner, Manuel D. Leal, was vice president and general manager of KIWW radio in San Antonio. Other partners included Pedro de Lille, W.B. Miller, and Noel Alrich Solano. However, new partners entered into the picture.
Romulo O'Farrill, a television pioneer who signed on Mexico's first television station, XHTV, in 1950, saw the need for a television station in this market and realized that it could be filled using the Mexican channel 7 allocation. A $300,000 investment was made in facilities and a 170-metre-high (560 ft) transmitter tower. The station, under the new callsign XELD-TV, signed on September 15, 1951 from its Mexican transmitter and studio, with a sales office in downtown Brownsville, Texas. The station was groundbreaking: not only was it the first television station in the state of Tamaulipas (and the third in the nation), it was the first Mexican television border blaster, and the first Mexican station to obtain affiliation with an American network. Eventually XELD boasted affiliations with all four American networks, though its primary affiliation was with CBS. The station was run much like an American station; it even had an American television representative, Blair TV.
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