Burger King advertising

Question

This piglix contains articles or sub-piglix about Burger King advertising

Answer 1

Big Bumpin%27

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Answer 2

BK Tee Vee

BK Tee Vee

BK Tee Vee was Burger King's MTV-inspired advertising campaign from 1991-1993.

The campaign was created by New York based agency D'Arcy Masius Benton & Bowles. The original ads were used to promote the Burger King Every Day Value Menu and BK Dinner Baskets. The advertising program was designed as part of a back to basics plan by Burger King after a series of disappointing advertising schemes including the failure of its 1980s Where's Herb? campaign. One of the main parts of the plan was to introduce a value menu in response to McDonald's, Taco Bell and Wendy's.

Many of the ads featured Dan Cortese as Dan the Whopper Man, while others included featured clips from rap music artists Kid 'n Play's film House Party. The cross-promotion of the Disney film Aladdin was also advertised under this promotion, as well as Last Action Hero. The last commercials using this campaign was when it promoted The Nightmare Before Christmas.

The ad program was also used the German market to promote a sandwich called the Big Tex.

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Answer 3

Burger King advertising

Burger King

www.bk.com

Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to hold a Whopper. From the early 1980s until approximately 2002, Burger King engaged a series of advertising agencies that produced many unsuccessful slogans and programs, including its least successful campaign, Where's Herb?.

In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), which revived the Burger King character used during Burger King's 1970s and 1980s Burger King Kingdom advertising campaign as a caricature now simply called "the King". CP+B also created a series of viral web-based advertisements to complement its television and print promotional campaigns on various social networks and various Burger King corporate pages. These viral campaigns, other new campaigns and a series of new product introductions, drew both positive and negative attention to Burger King and helped TPG and its partners earn approximately US$367 million in dividends. After the late-2000s recession, Burger King's owner, TPG Capital, divested itself of the chain in 2010; the new owner, 3G Capital, ended its relationship with CP+B and hired McGarryBowen to begin a new campaign targeted on a broader demographic.

Burger King successfully partnered with George Lucas's Lucasfilm to promote the 1977 movie Star Wars, one of the first product tie-ins in the fast food industry. The company's most successful tie-ins were those between 1990 and 2000, with successful campaigns involving Disney's animated films, including Beauty & the Beast, Toy Story, and the Pokémon franchise in 1999.

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Answer 4

Burger King Kingdom

The Burger King Kingdom is a fantasy world associated with Burger King.

Introducted in 1976, The Burger King Kingdom was the name of Burger King's answer to McDonaldland during the mid-1970s. By 1989, the Burger King Kingdom characters were phased out in favor of the BK Kids Club Gang.

Starting in 2003, the Burger King began to be reused in Burger King ads, albeit as a man in a mask and King costume, rather than a full live-action portrayal.

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Answer 5

The Burger King

The Burger King

The Burger King is a character created as the advertising mascot for international fast food restaurant chain Burger King that has been used in numerous television commercials and advertising programs. The character has undergone several iterations over the course of its company's history. The first iteration of the King was part of a sign at the first Burger King restaurant in Miami, Florida in 1955. Later signs showed the King sitting on a "burger throne" as well as atop the BK sign while holding a beverage. In the early 1970s Burger King started using a small, animated version of the King called "Kurger Bing" in its children's advertising where the animated Burger King was voiced by Allen Swift. In 1976, the original animated King was replaced by the "Marvelous Magical Burger King". This is a red-bearded, Tudor-era king who ruled the Burger King Kingdom and performed magic tricks that were mostly sleight-of-hand, but sometimes relied on camera tricks or involved his "Magic Ring" which could summon copious amounts of food. The children's ads featuring the King were phased out by the late 1980s in favor of the BK Kids Club Gang and other subsequent programs.

When advertising agency Crispin Porter + Bogusky took over the advertising account of Burger King in 2003, they devised a caricatured variation of the Burger King character from the Burger King Kingdom advertising campaign, now simply called "the King". During the use of CP+B's new version of the King, ads generated significant word of mouth for its new use of what various trade publications and Internet articles labeled "the Creepy King" persona, an appellation that BK came to favor and CP+B used in its ads. However, the use of the King failed to provide a consistent message regarding the company and its products.

Upon the takeover of Burger King by 3G Capital in 2010, the company terminated its relationship with CP+B. In August 2011, Burger King announced that the character would be retired as the primary mascot for the brand.

However, the company resumed using the King beginning in May 2015 with a paid appearance as a member of Floyd Mayweather, Jr.'s entourage before the Mayweather vs. Pacquiao fight. The next was an appearance in the grandstands at the 2015 Belmont Stakes, with the character standing behind Bob Baffert, the horse trainer of American Pharoah.

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Answer 6

Burger wars

The burger wars is a series of off and on comparative advertising campaigns consisting of mutually-targeted advertisements that highlight the intense competition between hamburger fast food chains McDonald's, Burger King and others in the United States. The term first came into use during the late 1970s due to an attempt by Burger King to generate increased market and mind-share by attacking the size of bigger rival McDonald's hamburgers.

By the mid 1980s, the constant spending on advertising began to affect the major players. In 1987, Burger King laid off more than a hundred people from its corporate headquarters in Miami, Florida, while Dublin, Ohio-based Wendy's reported its first quarterly operating loss since its founding in 1969. Conversely, McDonald's operating revenue and profit increase while its market share also grew. Smaller chains, such as Hardee's, worked to keep from getting caught up in the extensive financial brinkmanship by avoiding the expensive ad campaigns and by staying in smaller, more geographically limited locations.

The New York Times states that the poor economy of the late 2010 recessionary period has led to the return of the Burger Wars. Because of tightened budgets, consumers have been forced to seek value and the major fast food chains are increasingly competing for those consumer dollars. The Wendy's chain has been at the forefront of the revival, airing a series of ads that feature founder Dave Thomas' daughter Melinda Lou Morse, the original "Wendy", advertising a series of new burgers and reviving its Where's the beef? advertising slogan. A March 2014 report in USA Today noted that Burger King is reviving the Burger Wars, including introducing clones of the Big Mac and McRib sandwiches, in response to business declines at McDonald's.

In a 2007 advertising campaign, Jack In the Box aired a series of television ads in the United States that disparaged several rivals' Angus-beef burgers in which it was alleged that they equated Angus beef with an anus. Rival chain operator CKE claimed the ads were misleading because they confuse consumers by comparing sirloin, a cut of meat found on all cattle, with Angus, which is a breed of cattle. CKE, operator of the Carl's Jr. and Hardees chains, had been noted for running controversial ads and claimed that there was no comparison between the ads they were running and those of Jack In the Box because their ads did not insinuate their products came from an undesirable part of cows.

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Answer 7

Last Last One Forever and Ever

Last Last One Forever and Ever

"Last Last One Forever and Ever" (also known as "Live Action") is the tenth and final episode in the sixth season of the American animated television series Aqua Teen Hunger Force. The 88th episode of the series overall, it originally aired in the United States on Adult Swim on May 31, 2009. In the episode, Don Shake, a live-action version of Master Shake, attempts to write a successful novel in order to afford his rent in a live-action universe. This episode ends on an unofficial cliffhanger, which is continued in the season seven episode "Rabbot Redux".

"Last Last One Forever and Ever" was made as a special "live action" episode with the majority of the episode taking place in a live-action set. This episode features comedian H. Jon Benjamin as a live-action version of Master Shake named Don Shake; recording artist T-Pain portrayed a live-action version of Frylock, and a "brownish" exercise ball was used to portray Meatwad. It also featured David Long, Jr., who portrayed the role of their neighbor, Carl Brutananadilewski, after winning an open casting call sponsored by Burger King to fill the role.

Adult Swim former vice president Mike Lazzo considered not airing it on television while Willis and Maiellaro initially believed that this episode would be the final episode, until the series was renewed. This episode received a mixed review from Jonah Krakow of IGN, and was the third highest rated program on the night of its original debut. This episode has been made available on DVD, and other forms of home media, including on demand streaming on Hulu Plus.

Frylock discovers that the water in the area is flammable; he tries to warn Master Shake, who is drinking from a hose, and Meatwad, who is bathing at a car wash, which leads to it exploding. Shake and Frylock go next door to warn Carl, who is standing in his pool with sticks of dynamite, but Carl ignores their warning as he farts into the pool, causing a huge explosion seen from outer space.

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Answer 8

List of Burger King ad programs

Burger King

www.bk.com

This is a list of the various advertising programs fast food restaurant chain Burger King has employed over the course of its history. It includes promotional slogans, jingles and media tie-ins.

This is a partial history of BK advertising slogans:

In 1973, BK introduced a jingle in response to McDonald's Big Mac song. The lyrics proclaimed that Burger King would serve you a customized product (for example you can have whatever toppings you wanted on a burger, or even plain), according to its slogan Have it your way, and that it would happily do so:

(Chorus) Have it your way, have it your way! Have it your way at Burger King!

Hold the pickles, hold the lettuce;

All we ask is that you let us serve it your way...

We can serve your broiled beef Whopper

Anyway you think is proper; have it your way...

(Chorus) Have it your way, have it your way! At Burger King, eat at Burger King!

The jingle was used for several years in the '70s, and has been modified several times and reused: during the 80s the phrase at Burger King today was added at the end of the song. A commercial with Shaquille O'Neal had different tempos of jingles as Shaq goes into a 1950s malt shop, then '60s and '70s styles and finally a 1980s neon theme, each line reflecting music styles of said decade. During a 2006 commercial called the Whopperettes featuring Brooke Burke, the performers sang a modified version of the song during a musical number overseen by the King.

Crispin Porter + Borguski created a series of web-based advertisements to compliment the various television and print promotional campaigns on sites such as Myspace and various BK corporate pages. These viral campaigns coupled several other new advertisement campaigns drew considerable positive and negative attention to BK.

London-based Mother had been working in partnership with McGarryBowen for the company beginning in December 2011. Mother took over as the company's firm of record on February 19, 2013 from McGarryBowen. The partnership only lasted one year until the agency was dropped in January 6, 2014.

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Answer 9

PocketBike Racer

PocketBike Racer

Pocketbike Racer is an advergaming title developed by Blitz Games for the Xbox and Xbox 360 video game consoles. On November 19, 2006, Burger King started selling it for an additional $3.99 USD ($4.99 in Canada) with any value meal. It is one of three titles released by Burger King.

The game, based on pocketbike racing, features customizable bikes and drivers. Players can choose one of five tracks to race on: a Burger King restaurant parking lot, a construction site, a neighborhood, the King's garden or the fabled Fantasy Ranch set. The game can be played solo, with up to four players in split-screen set-up, or up to eight online using Xbox Live. The game contains a track from Miami retro-punk band The Dead Hookers' Bridge Club.

Brooke Burke is featured on the cover of PocketBike Racer, as well as being a playable character within the game.

PocketBike Racer, Sneak King, and Big Bumpin' were all created in just seven months and were considered to be of such high quality that they were pulled from Xbox Live Arcade to be sold as a 'box product' directly in Burger King stores (they are currently only available in America and Canada).

The origin of three Burger King-themed Xbox Games came about in Cannes when senior executives from Microsoft and Burger King met at the awards for the I Love Bees and Subservient Chicken advertising campaigns. Microsoft wanted the Xbox games to be fun for the players and that the environment would be a Burger King-themed context not be reduced to simply pushing its brand. In the fall of 2005, Blitz Games entered into talks with Burger King and the development team began work in February 2006. In an interview with Gamasutra, Philip Oliver stated that he was talking with Microsoft's Xbox Live Arcade portfolio manager, Ross Erickson and had an interest in developing Xbox Live games, but lacked funding as an independent developer. During Oliver and Erickson's talks, Erickson agree to notify Oliver of any leads on advertisers looking for product placement in video games. A week or two after that, Oliver received a call from Erickson about Burger King's interest in creating three games. Gamasutra's interviewer, Brandon Sheffield, noted the odd choice of an American company using a British developer, but Oliver explained that Burger King was familiar with their first Xbox release Fuzion Frenzy.

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Answer 10

Sneak King

Sneak King

Sneak King is an advergame title from Burger King for the Xbox and Xbox 360 video game consoles, released in 2006. Burger King sold the game with the purchase of value meals. Players take control of Burger King's mascot The King, in a stealth food-delivery themed game that spans four unique levels based on Burger King's own commercial advertisements. Sneak King is one of three titles released by Burger King and developed by Blitz Games as part of five week promotional campaign between November 19 and December 24, 2006. Blitz Games was chosen to develop the games, originally for the online Xbox Live Arcade, but this was later changed to a single disc that would run the game on both the Xbox and Xbox 360 consoles.

Development of the project was closely tied to the other two games, and Sneak King's development was directly led by Burger King. The game started as a tile-based puzzle game, but quickly became a Spy vs Spy-style caper until Burger King made design choices that removed conventional hazards and competition elements in favor of a stealth game with no human opponents. Sneak King did not win critical acclaim and its reviews often reflected its unusual design elements, but the project was a financial success and resulted in millions of units being sold. Collectively, the games ranked amongst the top 10 best selling games of 2006. Burger King's Russell Klein would attribute the three game project as being the driving force behind the company's 40% quarterly sales increase.

The player takes control of The King, the mascot for Burger King, who is tasked with sneaking around while delivering Burger King meals to hungry people.Sneak King's gameplay consists of four levels to explore: the Saw Mill, Cul-De-Sac, Construction Zone, and Downtown. Each level features a unique map with 20 challenges to be completed. There are two game modes, free-play mode and challenge mode. Free-play mode occurs whenever the player is not currently undertaking a challenge or after the player changes levels. In this mode, the player can freely explore the area without noise or sight detection and use the minimap to see unlocked challenges and non-player characters (NPCs).

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