McDonald's

Question

This piglix contains articles or sub-piglix about McDonald's

Answer 1

McDonaldisation, Masala McGospel and Om Economics

McDonaldisation, Masala McGospel and Om Economics is a study of the phenomenon of televangelism in contemporary, urban India undertaken by Jonathan D. James of Edith Cowan University in Australia. The book discusses religion in a transnational, global context and is based on a three-year ethnographic study of Church and Hindu community leaders from India. It compares televised religion to "McDonaldisation", which is the process by which society takes on the characteristics of the famous US fast-food restaurant, McDonald's. The term ‘McDonaldization’ comes from the writings of American Sociologist, George Ritzer (2009). James argues that global Christian television programs that are broadcast on Indian television without any editing are similar to the process of McDonaldisation which takes a 'one size fits all', standardized approach. The book also discusses the fusion between Indian and American televangelism, referred to as ‘Masala McGospel’. James does this by attempting a case study of a program produced by the Christian Broadcasting Network (CBN) India, entitled Solutions. Whilst the author’s initial intention was to analyze Christian televangelism, James also discovered the prevalence of Hindu televangelism in India, which he refers to as ‘Om Economics’ because of the predominantly commercial nature of this phenomenon. James' study reveals that Christian televangelism in India (which comes in three varieties: global, local and 'glocal' [the fusion of Indian and US], is mainly produced by the Charismatic and neo-Pentecostal brands of Christianity rather than the 'mainline', established denominational churches.

McDonaldisation, Masala McGospel and Om Economics is unique in that it places televangelism and religion in the context of globalization. This is not the norm as globalization has largely been the purview of disciplines such as economics, politics and commerce. Media scholar Sukhmani Khorana reflects in her analysis, that the author is "cognizant of macro cultural dynamics" in borrowing terminology such as ‘border crossing’ and ‘border blurring’ that show the interplay of religion, nation and media.

James, the study’s author infers that Hindu televangelism has been helped by Christian televangelism in the sense that the rhetoric, techniques and style have been borrowed from Christian TV (mainly of the American, Charismatic variety) and taken on board in promoting Hindu practices on Indian television. This, according to historian Randall Balmer forms "the most intriguing findings of the book" as there are historical precedents as to how colonial Christianity influenced Hinduism in various ways. Pradip Thomas singles out the sociologically grounded methodology of the study as one of the strengths of the book as the interviews with religious leaders "offer insights into their apprehensions, interpretations and understandings of televangelism". Missiologist Roger Hedlund, in his assessment sees the major contribution of the study as the emphasis on the indigenization of Indian Christianity rather than the Americanization of the faith.

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Answer 2

McDonaldland

McDonaldland was a fantasy world used in the marketing for McDonald's restaurants. McDonaldland was inhabited by Ronald McDonald and other characters. In addition to being used in advertising, the characters were used as the basis for equipment in the playgrounds attached to some McDonald's. McDonaldland and the supporting characters were dropped from McDonald's marketing in 2003, but Ronald McDonald is still seen in commercials and in Happy Meal toys.

McDonaldland was created by Needham, Harper & Steers in 1970-1971 at the request of McDonald's for its restaurants. The early commercials were built on an upbeat, bubble-gum style tune, and featured a narrator; many had plots that involved various villains trying to steal a corresponding food item, foiled by Ronald.

In 1976, Remco created a line of six-inch action figures to celebrate the McDonaldland characters.

In 1973, Sid and Marty Krofft sued McDonald's, claiming that the entire McDonaldland was a copyright infringement of their television show. The Kroffts claimed that the character Mayor McCheese was a direct rip-off of their character, "H.R. Pufnstuf" (a mayor himself). At trial, a jury found in favor of the Kroffts and McDonald was ordered to pay $50,000. The case was appealed by both parties to the United States Court of Appeals for the Ninth Circuit. The appeals court, in the 1977 decision of H.R. Pufnstuf Sid & Marty Krofft Television Productions Inc. v. McDonald's Corp., reassessed damages in favor of the Kroffts to more than $1,000,000. McDonalds was also ordered to stop producing many of the characters and to stop airing commercials featuring the characters.

In the early 1980s and throughout the 1990s, McDonaldland remained a popular marketing device. The characters that remained following the lawsuit were Ronald McDonald, Grimace, Hamburglar, and the French Fry Gobblins (renamed the Fry Guys, and later the Fry Kids with the addition of the Fry Girls). Mayor McCheese, Officer Big Mac, Captain Crook, and the Professor were used until 1985 (however they did return for a Sears advertisement in 1987). Birdie the Early Bird would join the lineup soon after, representing the restaurant's new breakfast line in the early 1980s. Some of the characters' physical appearances were revised in later commercials (notably Hamburglar, Grimace, and Birdie). From then on, the characters seemed to live in reality and they interacted with real-life characters, but commercials still took place in "McDonaldland". Soon after, the Happy Meal Gang and the McNugget Buddies were prominent features in the commercials (representing the restaurant's "Happy Meals" and "Chicken McNuggets" respectively, being the menu items that mainly appealed to kids) along with Ronald.

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Answer 3

McJob

McJob is slang for a low-paying, low-prestige dead-end job that requires few skills and offers very little chance of intracompany advancement. The term McJob comes from the name of the fast-food restaurant McDonald's, but is used to describe any low-status job – regardless of the employer – where little training is required, staff turnover is high, and workers' activities are tightly regulated by managers.

"McJob" was in use at least as early as 1986, according to the Oxford English Dictionary (OED), which defines it as "An unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector." Lack of job security is common.

The term was coined by sociologist Amitai Etzioni, and appeared in the Washington Post on August 24, 1986 in the article "McJobs are Bad for Kids". The term was popularized by Douglas Coupland's 1991 novel Generation X: Tales for an Accelerated Culture, described therein as "a low-pay, low-prestige, low-dignity, low benefit, no-future job in the service sector. Frequently considered a satisfying career choice by people who have never held one."

The term appears in the 1994 novel Interface (by Neal Stephenson and George Jewsbury) to describe in the abstract positions that are briefly held and underpaid. In the 1999 British film Human Traffic, one character's work in a generic burger outlet is referred to as a McJob.

In the face of objections from McDonald's, the term "McJob" was added to Merriam-Webster's Collegiate Dictionary in 2003,. In an open letter to Merriam-Webster, McDonald's CEO, James Cantalupo denounced the definition as a "slap in the face" to all restaurant employees, and stated that "a more appropriate definition of a 'McJob' might be 'teaches responsibility'". Merriam-Webster responded that "[they stood] by the accuracy and appropriateness of [their] definition."

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Answer 4

McKids

McKids was a chain of clothing stores marketed to children and operated by McDonald's Corporation through a partnership with Sears Roebuck. In July 1987, Sears began selling the McKids line of children's clothing. In December 1988, Sears opened the first 7 free-standing McKids stores. In early 1991, all 47 free-standing McKids stores were closed. The McKids line of clothing continued to be sold at Sears stores. In 1997, McKids clothing began to be sold exclusively at Wal-Mart. McDonald's exclusivity agreement with Wal-Mart ended at the end of 2003, and in 2004 the McKids brand was launched internationally, with 15 stores being opened in China.

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Answer 5

Philadelphia Ronald McDonald House

The Philadelphia Ronald McDonald House was the first of the Ronald McDonald House Charities and now stands at 39th and Chestnut Streets in West Philadelphia.

On October 15, 1974 the first Ronald McDonald House opened at 4032 Spruce Street with room for seven families. The House opened with the help of Philadelphia Eagles manager Jimmy Murray and The Children's Hospital of Philadelphia's Pediatric Oncologists Dr. Audrey Evans and Dr. Milton 'Mickey' Donaldson. In the early 1970s, Drs. Evans and Donaldson saw families spending night after night in the hospital while their children received medical care. She knew there had to be a better way and envisioned a house where families could stay. At the same time, the Philadelphia Eagles were fundraising in support of player Fred Hill's daughter, Kim, who was battling leukemia. Jimmy Murray met with Dr. Evans and committed to supporting her dream for a house. He approached their advertiser McDonald's for support and they agreed to fund the house through Shamrock Shake sales. In 1981, the House changed locations to 3925 Chestnut Street increasing the number of bedrooms to 19. This was then increased again in 1995, adding 24 rooms to a total capacity of 43 rooms through an expansion largely funded by U.S. Healthcare. Years later, one bedroom was added to the mansion side of the house and in 2009 a lounge was converted into another bedroom—the 45th bedroom at Chestnut Street.

Since opening the first House, located on Chestnut Street, it has grown to 72,000 square feet to accommodate a total of 45 families. In 2008, a second 27,000 square foot house was opened with 18 guest rooms, located at 100 E. Erie Avenue, next to St. Christopher's Hospital for Children. In 2014, two additional bedrooms were added. The house now has a total of 20 guest bedrooms.

In 1986, the Philadelphia Ronald McDonald House established a one-week oncology summer camp for children with cancer and their siblings.

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Answer 6

Stanley Clark Meston

Stanley Clark Meston (7 January 1910 — 30 December 1992) was an American architect most famous for designing the original golden arches of McDonald's restaurants. In an article about the origin of McDonald's golden arches, architectural historian Alan Hess wrote: "Nationwide success and proliferation have obscured the origins and creators of [the arches] in Southern California. Its architect, Stanley Clark Meston, has virtually never been credited with his contribution to American architecture."

Born in Oxnard, California, in 1910, Meston attended Los Angeles Polytechnic High School, taking basic courses in drafting and architectural history. After graduation, he apprenticed in architects' offices before becoming a licensed architect; while working in Earl Heitschmidt's office, Meston worked on the 1937 CBS building in Hollywood by Heitschmidt and William Lescaze. As did several more prominent Los Angeles architects during the Great Depression, he also worked for a time as a set designer, at Universal Pictures. Opening his own Fontana office, which ranged from two to eight employees, Meston's practice was primarily civic, including city office buildings, schools, and county facilities.

Meston's experience during the 1930s had prepared him to design the building that was to become a major influence on the car-culture architecture of the 1950s. He had worked for Wayne McAllister, a Los Angeles restaurant and drive-in architect responsible for many of the trend-setting Streamline Moderne drive-ins of the decade, including Simon's, Herbert's, Robert's, and Van de Kamp's. "Nothing in the East compares with the best things of this sort in Los Angeles," wrote Henry-Russell Hitchcock in 1940, praising in particular McAllister's Van de Kamp's design. Meston, having worked on several of these designs, was in an excellent position to reinterpret their car-oriented tradition for the generation and technology of the 1950s.

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Answer 7

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Answer 8

Ronald McDonald House Charities

Ronald McDonald House Charities (RMHC) is an independent nonprofit organization whose stated mission is to create, find, and support programs that directly improve the health and well being of children.

Gerald Newman, Chief Accounting Officer for McDonald's Corporation, was "one of the founders of Ronald McDonald Children's Charities and was president of R.M.H.C."

RMHC has a global network of Chapters in 63 countries and regions under three core programs, Ronald McDonald House, Ronald McDonald Family Room and Ronald McDonald Care Mobile.

There are currently 365 Ronald McDonald's Houses in 42 countries and regions. Ronald McDonald Houses act as a place to stay for families with hospitalized children under 21 years of age (or 18, depending on the House), who are being treated at nearby hospitals and medical facilities. Ronald McDonald's Houses provide over 7,200 bedrooms to families around the world each night, with an estimated value of $700 million in lieu of hotel costs.

There are currently 214 Ronald McDonald's Family Rooms in 24 countries and regions. These Rooms accommodate over 3,000 families each day who live in the community and don't need or do not meet the prescribed criteria to stay at a Ronald McDonald House. They provide a safe place for family members to rest, wash clothes, take a shower, or nap near the vicinity of their child.

There are currently 50 Ronald McDonald's Care Mobiles in 9 countries and regions. Ronald McDonald Care Mobiles are mobile clinics that offer health care for children in their own neighborhoods at no cost to the families. The program serves more than 100,000 children a year, and saves families in the U.S. $10 million in medical and dental costs each year.

The Ronald McDonald's Learning Program (Australia only) was formed in 1997 to help children who had suffered minor illness and returned to school. The stated mission of the program is to provide "educational support" to these children who have fallen behind in their education. The Ronald McDonald Learning Program is the only program of its kind in Australia. The program now works with over 1000 students each week. The program was first piloted in 1997 by Tracey Webster.

The Ronald McDonald's Learning Program supplies students with:

In 1981, the first Ronald McDonald's House outside the United States opened, in Toronto, Ontario. In 1991, the 150th Ronald McDonald's House opened, in Paris, France now closed. On July 25, 2005, the 250th opened, in Caracas, Venezuela currently closed. The first in-hospital Ronald McDonald House in APMEA (Asia Pacific Middle East and Africa) opened at Queen Sirikit National Institute of Child Health, Bangkok, Thailand, on June 7, 2011. Currently there are 324 Ronald McDonald's Houses in 17 countries.

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Answer 9

Ronald McDonald House New York

Ronald McDonald House New York (RMH-New York) is a children's 501(c)(3) charity located at 405 East 73rd Street (between First Avenue and York Avenue), on the Upper East Side in Manhattan in New York City. It provides temporary accommodation for the families of hospitalized children, and is the largest facility of its type in the world.

The House was officially incorporated in 1978. It is in a $24 million, 11-story, 79,000-square-foot (7,300 m²) red brick building that was built in 1989 by the Spector Group. It has a glass-walled garden on the ninth floor. A "Fred Lebow Room" has been dedicated at the House.

The House has provided support to over 25,000 families from over 70 countries in its 84 suites. The services are provided to families at a nominal fee.

As of 2013, the President & Chief Executive Officer was William T. Sullivan.

The House accepts and relies upon 350 volunteers, as well as canine volunteers, in addition to its full-time staff.

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Answer 10

San Ysidro McDonald%27s massacre

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