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Beer in Africa


Beer in Africa, especially lager, is produced commercially in most African countries, and varieties of beer are also made by indigenous tribes. Beer is served in a range of locales, from neighbourhood shebeens to upscale bars. Many countries have standardized beer bottle sizes, which are cleaned and re-used, and so when buying beer at a store often people must pay a deposit on the bottle as well as the price of the beer. South Africa consumes the most beer of any African country, with an average of 60 litres of beer consumed per person annually.

The brewing of traditional beer is a common practice among Africans in rural areas. Varieties and types of beer depend on local customs and resources. Among various beers brewed locally are honey beers and ginger beers. A typical alternative to glass-bottle beers is local beer sold in tetra-pak style paper cartons. United National Breweries amongst others, produces Johannesburg beer, and the popular, if stigmatized, Chibuku beer is popular throughout Southern African countries partly owned and managed by subsidiary companies of SABMiller PLC operating in Botswana,Zambia,Malawi and Zimbabwe. In South Africa and Botswana, sorghum malt is used as an important ingredient whereas elsewhere less to no sorghum is used (mainly maize) and the beer is more commonly known as opaque beer

Kgalagadi Breweries Limited, a subsidiary of SAB Miller, produces St Louis. The traditional St Louis Special Light has a 3.5% v/v alcohol content. Due to the popularity of the St Louis brand, KBL has recently introduced an alcohol free St Louis 24 at 0% v/v and St Louis Premium Export lager 4.5% v/v. St Louis Lager and St Louis Export have been awarded a Silver Quality Award at the coveted World Quality Selections (2012), organized by Monde Selection.

Chibuku Shake Shake, so called by the need to shake the carton before drinking it, is a commercial Umqombothi brewed by Chibuku, and remains a popular beer in Botswana, Zimbabwe, Zambia, and Malawi. Chibuku Shake Shake is made from a mix of sorghum and maize. In Zimbabwe it is known as "scud". It is sold in paper cartons or brown plastic containers with a wide blue lid. It is thought to be a drink for lower-class people. This thick brown millet beer costs less than a dollar and it is shaken vigorously before drinking it because of its thick layer of sediment collected on the bottom of the carton. It has a powerful yeast flavor that is offset by a lemony tang, surprising given the color. When the liquid has been consumed and you reach the bottom of the carton, standard practice is to slurp up the pile of sludge that remains.



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Beer in Cape Verde


Cape Verde produces a popular beer called Strela which is a Pale lager brewed by the CERIS - Sociedade Cabo-verdiana de Cerveja e Refrigerantes S.A.R. out the capital Praia on the island of Santiago.

The beer is exported to neighboring Senegal, Gambia and Guinea-Bissau, as well as to the Netherlands, Portugal and the United States, where there are large Cape Verdean communities.



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Beer in Ethiopia


Beer in Ethiopia is the most popular alcoholic beverage in Ethiopia with lager being the most consumed type of beer.

The first brewery in Ethiopia was established in 1922 by St. George Beer (named after the patron saint of Ethiopia). Brands like Meta and Bedele are also older brands in Ethiopia but have since been acquired by foreign companies and re-branded.

The Beer industry in Ethiopia has gone through tremendous growth in the last two decades. It transformed into one of the most competitive industries in Ethiopia with millions of birr spent on advertisements alone. The competitiveness of the industry has led to more investment the farming sector such as in malt production.

Top 15 Beer brands in Ethiopia according to RateBeer.com (as of 2017)



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Beer in Morocco


Beer production in Morocco was introduced by the French in the 20th century. Société des Brasseries du Maroc is part of the Castel Group and oversees the production and distribution of beer. Popular beers include Spéciale Flag (pilsner) and Stork (light lager). The Moroccan premium beer is Casablanca (also a lager), which costs more than the other two. Casablanca is also exported and, for instance, served in the Morocco pavilion at Epcot in Walt Disney World, Orlando, FL.

The breweries of Brasseries du Maroc are located in Fes, Tangier, and Casablanca, also a bottling unit exists in Marrakesh. The best selling international beer in Morocco is Heineken, which is locally brewed by Brasseries du Maroc under the supervision of Heineken International.

Casablanca

Spéciale Flag



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Bracongo


Bracongo is a brewery in the Democratic Republic of Congo (DRC) with its headquarters at Kinshasa. Bracongo belongs to the Société des Brasseries et Glacières Internationales (BGI) that maintains breweries in many African countries. BGI belongs to the Groupe Castel, a French company.

Bracongo was founded in 1949 and fused with three other breweries in 1961, then named Unibra - Congo. The company was renamed Bracongo in 1997. Bracongo's major brand is Skol, a brand also brewed in many other countries. Other beers are Beaufort Lager, Doppel Munich, 33 Export, Tembo, Nkoyi, and Castel Beer. The company also sells other drinks such as wine, soft drinks, and mineral water. Its main competitor in the DRC is Bralima



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Bralima Brewery


imageBralima

Bralima is a brewing company of the Democratic Republic of the Congo with six breweries, founded in 1923. The brewery is owned by Heineken International.

Bralima produces a wide variety of beers and other beverages, including Primus beer, Mützig, Turbo King, Guinness, alcohol-free Maltina and many soft drinks, which are bottled under license of the Coca-Cola Company.

After World War I, Belgian businessmen came to visit the present Democratic Republic of the Congo to evaluate the opportunities to invest in the country. It was understood that the government was interested in producing beer for the local population as the beer produced by the inhabitants themselves caused major health problems. A brewery, which could brew a high quality beer, would be a good substitute for the current situation. The investors decided to set up a brewery with the support of the “Société Congolaise de Banque”. On 23 October 1923 the “Brasserie de Léopoldville” (as Kinshasa was then known) was established for 4.000.000 Congolese francs. The first beer was produced on 27 December 1926.

After 1945 the brewery grew due to the economic boom in the DRC. Stakeholders were more likely to invest and Bralima decided to carry out a decentralized structure. From 1950 to 1958 Bralima decided to keep on five breweries in DR Congo: Kinshasa, Boma, Bukavu, Kisangani and Mbandaka.

Majority owned by Heineken since 1986, the operations of Bralima have attracted scrutiny due to alleged links with corrupt government figures and rebel leaders in long-running ongoing civil war. Due to the fraught security situation in various parts of the country, Bralima employs a private security company, Top SIG, which is a subsidiary of Saracen International, to safeguard its operations. According to Foreign Policy, Bralima paid an estimated $1 million to rebel groups, primarily to M23, per annum. Such rebel groups were alleged to have carried out abductions, mass sexual assault, looting and murder.



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Brasseries du Cameroun


Les Sociétés Anonymes des Brasseries du Cameroun (SABC or BC) is a brewing company in Cameroon. Their offices and main factory are in Douala, with other breweries in Bafoussam, Douala, Garoua, and Yaoundé. Les Brasseries et Glaceries d'Indochine (BGI) owns a 75% share in the company, and Heineken owns 8.8%. Cameroon's president, Paul Biya, is another major shareholder.

Les Brasseries brews, bottles, and distributes several brands of beer: "33" Export, Beaufort, Castel, and Tuborg, as well as three beers from De Hooiberg (The Haystack): Amstel, Heineken (since 2005), and Mützig. Les Brasseries bottles and distributes Coca-Cola products in Cameroon, and local soft drink trademarks include Top and Djino. Today, les Brasseries du Cameroun holds a 75% share of the Cameroonian market for beer and soft drinks. Sales for 2000 were 170 billion FCFA (250 million US$) and profits were 8.5 billion FCFA (11 million US$). Sales came primarily from within Cameroon (95%), with the other 5% from exports to Chad, Equatorial Guinea, and Gabon. The company began construction of a factory in Equatorial Guinea on 14 November 2000. This was scheduled to open in 2001. In its annual report for 2012 (published on 27 June 2013), Les Brasseries produced 4.97 million hectoliters of beer, an improvement of 4.5% over 2011. Its market share of beer production in Cameroon stands at 82.2%.

Les Brasseries owns several Cameroonian football teams and is a major sponsor of the Cameroonian national football team. Since 1994, SABC has run a football school in Douala called l'École de Football des Brasseries du Cameroun (EFBC). Many of Cameroon's star players have come through this facility. In September 2008, Les Brasseries Du Cameroun announced its acquisition of the majority shares in SIAC Isenbeck, which is a subsidiary of the Germany-based group Warsteiner. This is in a major move by Warsteiner to re-orient the management of its interests in Africa through decentralisation and partnership. SIAC Isenbeck which started activities in Cameroon about a decade ago suffered a significant setback a few years later. This led to the company’s inactivity for a while after which it resurfaced.



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Castle Lager


imageCastle Lager

Castle Lager is a South African pale lager produced by SABMiller. It is the flagship product of the Castle Brewery and has been variously described as South Africa's national beer, akin to Carling in the United Kingdom and Budweiser in the United States. Castle Lager was awarded in the "World's Best Bottled Lager" category at the 2000 Brewing Industry International Awards and is the official sponsor to many sporting associations within South Africa, most notably the South African Football Team and South African Cricket Team.

Castle Lager’s origins can be traced to the Johannesburg gold rush of 1886. Charles Glass, founder of the Castle Brewery, began selling beer to the miners after noticing a gap in the market. The new beer soon became popular amongst the prospectors of the gold rush, and in 1889 one of Johannesburg's early newspapers, the Digger's News, declared it "a phenomenal success." In 1895, on the success of Castle Lager, the South African Breweries (SAB) was founded, with its head office being the Castle Brewery. Two years later, SAB became the first industrial company to list on the . Today, Castle Lager is brewed in nine countries and is available in over 40 countries worldwide. In 2000 Castle Lager was awarded in the "World's Best Bottled Lager" category at the Brewing Industry International Awards.

Castle Lager sponsorships include:



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Chibuku Shake Shake


Chibuku is a commercial sorghum beer based on the traditional Umqombothi home made African beers, the main grains used are malted sorghum and maize but may also contain millet. It was first brewed during the 1950s in Kitwe, Zambia by Max Heinrich, who trained in brewing in Berlin.

The name Chibuku comes from Max Heinrich's habit of recording all consumers' comments and process changes in a book, and Chibuku is an adaptation of the local word for "book" - "Chi" is the pre-fix meaning "language of", "buk" = "book", and the terminal "u" is because most African nouns tend to end in a euphonic vowel. The shake-shake comes from the ritual of first shaking up the beer before taking the first sip. The beer contains starch, the germ and yeast (all normally removed in lagers and ales) and since the solids settle to the bottom of the carton, it needs to be shaken before sipping.

The alcohol content in a fresh Chibuku is fairly low starting at about 0.5% ABV on day one, but as fermentation continues in the carton, the longer it is kept before drinking, the stronger it gets. It may achieve 4% ABV before the shelf-life expires after between 4 and 6 days after packaging.

Chibuku is a pan-African brand of opaque sorghum beer made by various brewers across Africa. Part of the reason for the success of the brand is the commercial brewing process with systems to ensure a consistent product quality product that is safe for consumers.

Chibuku is often the choice of less affluent consumers who can't afford bottled beer, and this may still be the case for many of the consumers in Zimbabwe, Zambia, Malawi and Botswana. However there are also consumers in the emerging middle class who enjoy the beer as a preference, because of the taste and for the health connotations.

Chibuku is now brewed across Africa by various brewers.



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Delta Corporation


imageDelta Corporation

The Delta Corporation is a beer and soft drink company of Zimbabwe. The company is headquartered in Harare and is listed on the and its stock index, the Zimbabwe Industrial Index.

Delta began in 1946 as a company named "Rhodesian Breweries Limited". Its origins go back even further, to 1898, the year of the founding of the country's first beer brewery on Cameron Street in the city of Salisbury, which today is Harare.

Delta's brand names include:

Cultural sponsorship

Delta has two lager breweries, one in Southerton in Harare and Belmont in Bulawayo.

There are 14 Sorghum breweries across Zimbabwe to produce Chibuku which has a short shelf-life and consequently needs to be produced closer to the market. Additional investments were of USD 12 million made at the Chibuku brewery in Chitungwiza, to increase annual production to 1,8 million hectoliters.

A maltings plant was built in Kwe-kwe to produce barley malt from locally grown barley. A smaller sorghum maltings plant in Harare was taken over from the municipality to produce sorghum malt for the Chibuku brand.



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