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John Kinder Labatt


John Kinder Labatt (1803 – 26 October 1866) was an Irish-Canadian brewer, and the founder of the Labatt Brewing Company.

Born in Queen's County (now County Laois), Ireland to Valentine Knightley Chetwode Labat (1761-1813), an Irish-Huguenot and Jane Harper Labat. Little is known of his early years.

Labatt immigrated to Canada in the 1830s and initially established himself as a farmer near London, Upper Canada. In 1847 he invested in a brewery with a partner, Samuel Eccles, launching "Labatt and Eccles". When Eccles retired in 1854, Labatt acquired his interest, and renamed the interest the "London Brewery". He was assisted by his sons Ephraim, Robert, and John.

Beyond the brewery, Labatt was a town councillor for St David’s Ward from 1850 to 1851 and a member of the London Board of Trade, as well as founding the London and Port Stanley Railway

Upon his death his son John Labatt purchased the brewery, which grew eventually to one of the largest in Canada.




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John Labatt


John Labatt (11 December 1838 – 27 April 1915) was a Canadian businessman and brewer.

Labatt was born in Westminster Township, near London, Ontario, Upper Canada, and was the son of Eliza (Kell), from Bradford, England, and John Kinder Labatt, who came from Ireland and was the founder of the Labatt Brewing Company. He attended Trinity College School in Port Hope, Ontario, graduating in 1896.

When the elder Labatt died in 1866, John assumed control of the company. Under his supervision, it grew to be the largest brewery in Canada. Following his death, the company was controlled by a trust operated by his nine children, although his sons John Sackville Labatt and Hugh Francis Labatt assumed managerial control.

Labatt died in 1915.

His wife was Catherine Maria Biddulph. His great-grandson was actor Graham Jarvis.



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John Sackville Labatt


John Sackville Labatt (March 10, 1880 – July 8, 1952) was president of the Labatt brewing company and a prominent kidnapping victim.

He was one of nine children of John Labatt, and was educated at Trinity College School and McGill University. It was he and his brother, Hugh Francis Labatt, who took up management of the firm upon their father's death in 1915. John Sackville became president of the company, and would hold that position for several decades. In 1926 he married Elizabeth Anne Lynch. With her he had three children, John Pridham, Arthur, and Mary.

On August 14, 1934 Labatt was returning to his office in London, Ontario from his cottage on Lake Huron near Sarnia, Ontario. Soon after leaving his cottage, his car was forced to stop by another vehicle, and Labatt was abducted at gunpoint. He was forced to write a letter to his brother Hugh, telling him to go to the Royal York Hotel to wait further instructions. Labatt was then taken to a cottage on Lake Muskoka where he was blindfolded and chained to a bed.

The kidnappers were Michael Francis McCardell, known as Three Fingered Abe, Jack Bannon, Albert Pegram, and Russell Knowles. Knowles drove Labatt's car to London, and after placing the note inside it sent word to Hugh Labatt about its location. Hugh did proceed to the Royal York and began gathering money to pay the ransom, but word got out and generated a media furor. Reporters massed at the Royal York and in London.

This caused the kidnappers to panic, and they decided to release Labatt, and he was unchained from the bed after three days of captivity. They drove him to Toronto and released him on St. Clair Avenue in the Forest Hill neighbourhood. They gave him cab fare and then fled. Labatt travelled to the Royal York, to meet his brother. It took some moments for the gathered crowd of reporters to realize who had just walked in the door, but when it was revealed pandemonium erupted.

Three of the kidnappers were later arrested and sentenced to fifteen years in jail. The fourth was killed in the United States soon after. While unharmed, the experience deeply affected Labatt and he became a near recluse for the rest of his life.



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Lakeport Brewing Company


imageLakeport Breweries

The Lakeport Brewing Company is a beer brewer formerly located on Burlington Street East and Wellington Street North in Hamilton, Ontario, Canada. It is the largest discount brewer in Canada, and uses the motto "Lakeport, Great beer, Fair prices." The company was incorporated on April 27, 2005. Lakeport produces nine proprietary beers, of which the most popular are Lakeport Honey Lager and Lakeport Pilsner. As of 2006, Lakeport has an eleven percent share of the Ontario beer market the only province in which Lakeport beer is sold. They also have other brand names, such as Brava, Wee Willy, and Steeler lager.

The parent company of Lakeport Brewing is Lakeport Brewing Income Fund, now wholly owned by the Labatt division of Anheuser–Busch InBev.

Lakeport was founded by William (Bill) Sharpe in 1992 as a premium beer brewery, in a historical brewery building on Hamilton’s port lands, owned by the Hamilton Port Authority. Bill Sharpe created and launched many new brands of premium beer, as well as negotiating contracts to brew beers for other brands such as President's Choice. Lakeport's retail outlet adjacent to the brewery was the first store in Ontario to sell beer on Sundays.

Due to anti-competitive measures by Brewers Retail, owned by the two largest brewers in Canada, Lakeport was in bankruptcy protection in 1999 when AlphaCorp Holdings Ltd bought the brewery and hired Teresa Cascioli to manage the brewery. Lakeport took on contract manufacturing work for other beverage brands and reworked its operations to make the brewery profitable. Cascioli later bought out the other investors to gain complete ownership of the company which she retained until the initial public offering, at which point her ownership fell to twenty percent.

In 2002 Lakeport held one percent of the market share in Ontario when it pioneered a retail strategy of selling twenty four beers for twenty four dollars, the lowest legal price in Ontario. Lakeport used its low prices as the basis for its marketing to much success. The Lakeport Honey Lager brand in particular became popular. Teresa Cascioli feels the success is due to Lakeport's willingness to take ownership of their discount beers. She stated, "We are the only one at $24 plus deposit that actually puts our company name on it." This was a departure from the norm, especially for a brand such as honey lager. Typically specialty beer brands, such as honey lager, released under a company's name, were sold at premium prices. The marketing of Lakeport Light, Pilsener, and Honey Lager was combined to keep costs down.



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Lucky Lager


imageLucky Lager

Lucky Lager is an American lager with U.S. brewing and distribution rights held by the Pabst Brewing Company, and Canadian brand ownership held by Labatt Brewing, which is now part of AB Inbev. Originally launched in 1934 by the San Francisco-based General Brewing Company, Lucky Lager grew to be one of the prominent beers of the West during the 1950s and 1960s.

The General Brewing Company was founded in San Francisco, California by Eugene Selvage (who would remain owner and CEO until 1961).[1][2][3] Eugene teamed up with Paul C. von Gontard, a grandson of Aldophus Busch, and German brewmaster Julius Kerber, to launch a state of the art brewery that could brew beer that rivaled those made in Europe. Lucky Lager, the first beer of General Brewing Company, was commercially introduced in 1934. That same year, General Brewing Company also formed a strategic partnership with Coast Breweries in Vancouver Island, British Columbia as part of a consortium of several Canadian breweries. The General Brewing company expanded and opened Lucky Lager Brewing Company, a second brewery in Azusa, California in 1949. Later in the 50s and 60s, the expansion also reached Vancouver (WA) and Salt Lake City (UT).

Lucky Lager was launched in San Francisco via a series of newspaper ads, billboards, and advertisements on street cars. The ads announced Lucky would be a beer of high quality and would follow the tradition of German beers - being made with high quality ingredients, in a high quality brewery, and with thorough aging. It was launched to significant fanfare and grew steadily, becoming the #2 selling beer in California by 1937. Starting in 1935, Lucky encouraged people to take the taste test and that they would choose Lucky.

The General Brewing Company invested $1,000,000 to open its first brewery in San Francisco. It was planned and designed by Frederick H. Meyer, San Francisco architect, in partnership with George L. Lehle, a brewery engineer from Chicago. This construction was the most modern brewery of its time, with a capacity of 100,000 barrels per year and capabilities of doubling production. By brewing just Lucky Lager, the General Brewing Company achieved a record of selling its entire daily production since the beginning of operations. The main reason for its success with consumers was the high beer quality, which came from the aging the beer adequately unlike many of its post-Prohibition competitors of the time. Moreover, the production was set up in a way that no hands touched the beer or its container until the final step (bottling). In that sense, General Brewing Company posted a bond of $1,000 as a guarantee that the age-date of the beer was authentic.

After WWII, General Brewing began rapid expansion to meet increasing demand. This included expanding into Azusa, California in 1949, Vancouver, Washington in 1950, and Salt Lake City, Utah in 1960.

The following decade, from 1950-1960 saw Lucky Lager grow to be the sales leader in the entire West.[1] This was coupled with continued distribution expansion in an effort to saturate the western market. By 1962, Lucky Lager was producing and selling over two million barrels of beer per year.



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Don McDougall (baseball)


Don McDougall (born December 15, 1937) is a Canadian businessman. He served as president of the Labatt Brewing Company, and led the group that successfully lobbied for a Major League Baseball expansion team team, the Toronto Blue Jays.

McDougall was born in Charlottetown, Prince Edward Island. He graduated from Saint Dunstan's University with a bachelor's degree, and earned his MBA from the University of Western Ontario.

Heworked in several managerial positions for the Labatt Brewing Company, before being named the company's president in 1973. He resigned in 1980 to run for office in the federal elections as a member of the Progressive Conservative Party of Canada.

One of his tasks as president was to secure a Major League Baseball franchise for the brewery and the city of Toronto. He had to overcome a failed attempt to bring the San Francisco Giants to the city, and also had to fend off a rival group of businessmen with the same goal of bringing baseball north. He was part of the team that eventually brought the Toronto Blue Jays into existence in 1976, and was the club's founding director.



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The Movie Out Here


The Movie Out Here is a Canadian buddy comedy film. Premiering at the 2012 Whistler Film Festival, it began a limited run at theatres in Western Canada on March 1, 2013. The film was produced by Alliance Films and funded by Kokanee, a B.C.-based brewery owned by the Labatt Brewing Company. The concept for the film was conceived by the staff of Grip Limited, an advertising agency who had worked on various campaigns for Kokanee in the past, and serves as the first foray into branded content for both Grip and Labatt. Alongside normal product placement, the film itself also features appearances by popular characters from Kokanee's past campaigns, and was the cornerstone of a multi-platform marketing campaign that was intended to encourage user engagement and crowdsourcing to help promote the film.

Despite the ambitious nature of the project, and the marketing campaign resulting in a notable increase in market share for Kokanee, the film itself was met with negative reviews from critics for its over-reliance on lewd content and product placement.

Adam (Robin Neilsen), a lawyer from Toronto, returns to his hometown of Fernie, British Columbia and discovers that a ski waxing business run by his friend Theo (James Wallis) is under threat by a real estate developer, prompting them to hold a party as a fundraiser.

The advertising agency Grip has been involved in several major campaigns for Kokanee. In recent years, the agency had put a focus on campaigns incorporating user engagement, regional pride, and social media: in its 2008 campaign "Live or Die", users voted to have Kokanee's popular Ranger mascot killed off in an upcoming advertisement. The campaign was followed up in 2011 by a campaign featuring the Ranger's ghost encouraging users to vote via Facebook in an election to determine the new Kokanee Ranger. After Labatt requested a "big" idea for their next campaign, Grip's creative director Randy Stein suggested that they produce a film, taking advantage of the continuing narrative portrayed by Kokanee's past advertising campaigns. Stein had expressed curiosity surrounding the concept of branded content—a form of entertainment content produced in collaboration with an advertiser. He believed that the film's target audience had become more accepting of branded entertainment, but still did not want to have advertising "shoved down their throats."



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Oland Brewery


Oland Brewery is a brewing company in Halifax, Nova Scotia, Canada, and a unit of Labatt Brewing Company, itself a unit of InBev.

The Oland family, which formerly owned Oland Brewery, has been active in public life in Nova Scotia. Victor de Bedia Oland was lieutenant-governor of Nova Scotia from 1968 to 1973. Another family member, Sidney Oland, served as a senior executive of Labatt Brewing Company. The Oland family also founded Moosehead beer in 1867, which remains independent.

The company sponsored the construction of the schooner Bluenose II.

Brands brewed at Oland's Halifax brewery include:



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Oland Export Ale


Oland Export Ale is a regional beer of the Canadian Maritime provinces. Brewed at the Oland Brewery in Halifax, Nova Scotia, it has an alcohol content of 5.0% ABV.

A longtime Maritime favourite, Oland Export was first introduced in the early 1920s, and is cold-aged. It was originally produced by the Oland Family, from whom the ale is named. The family sold their breweries to Labatt in 1971, and Oland Export is currently produced under the InBev umbrella. It was previously brewed by Halifax's Oland & Son Ltd.

A popular brand of beer in eastern Canada, Oland Export Ale is best known for its longtime advertising slogan "Good times, great friends, and Oland Export Ale".



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Schooner Lager


Schooner is a regional lager style beer of the eastern Canadian provinces. It has an alcohol content of 5.0% ABV and is brewed at the Oland Brewery in Halifax, Nova Scotia.

First brewed in the 1950s, Schooner beer was named after the famous racing and fishing vessel the schooner Bluenose, A replica schooner, Bluenose II, was built by the Oland family in 1963. The Oland family (not to be confused with the Saint John, New Brunswick relatives who still own and operate Moosehead Brewery) used Bluenose II as both a private yacht and as a promotion for the beer brand. An illustration of the ship is found on the label as well as the cap. The schooner was donated to the Province of Nova Scotia in 1971. The Oland family sold their breweries to Labatt in 1971, and Schooner has since been produced under the InBev umbrella.

Once a popular brand of beer in eastern Canada, Schooner had many memorable advertising campaigns that included such taglines as "The Schooner, the better", "I'd sooner have a Schooner", and "Quaff a Schooner Beer". Although the marketing campaigns have long since ceased, Schooner is still carried by liquor stores across the Maritime provinces.



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