Canadian beer brands

Question

This piglix contains articles or sub-piglix about Canadian beer brands

Answer 1

King Snedley%27s Beer

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Answer 2

Kokanee beer

Kokanee is a beer brewed at the Columbia Brewery in Creston, British Columbia. Columbia Brewery began brewing Kokanee lager in 1959 and was purchased by the Labatt Brewing Company in 1974.

Kokanee is a Pilsner Style Lager with 5.0% alcohol v/v and is British Columbia's best selling lager. Kokanee beer is aged naturally and has a relatively mild taste. A light beer, it is most-commonly found in the Western provinces of Canada and the Pacific Northwest states of the USA, with sparse distribution in Eastern provinces and states. It was made available in the province of Newfoundland and Labrador recently. The Columbia Brewery also brews Kokanee Gold, with a fuller body and 5.3% alcohol content, Kokanee Light, and Kootenay True Ale.

The company's "Glacier Fresh" marketing slogan for the beer originates from the usage of mountain stream water in its brewing. It uses three varieties of malt and a blend of western grown North American hops.

Kokanee started life as a niche brand by attempting to appeal with only radio ads to the residents of the interior of British Columbia with the slogan, "Brewed right in the Kootenays". After Labatt bought the Columbia Brewery in 1974, they hired the advertising agency WestCan later to be known as Scali McCabe Sloves whose Vancouver office produced a number of humorous radio and then international award winning TV campaigns introducing "The Sasquatch", including, for instance,(and still under the name WestCan at the time) 2 IBA's for TV. Two International Broadcast Awards and both introducing the legendary Sasquatch trademark and this success in TV to then take the brand to market domination and peak with a 30% plus brand share in 1986. These Sasquatch ads also were featured on the NBC "Tonight Show" as samples of the "World's Best". Other later efforts included a mock documentary showing Kokanee bottles migrating up a stream like salmon. These helped the brand become the market leader with a share of 17% in 1992. The Sasquatch 25 years later still a critical trademark for this effective branding.

In 1992 Labatt hired Beakbane Marketing, Toronto, to revitalize the packaging. Unusual for the time they changed the icon of the Kokanee Glacier to a photo montage that was shot from a helicopter by nature photographer Alec Pytlowany. The image of the glacier was used on all packaging materials including bottle labels, cans and cartons. At that time a small sasquatch icon was developed and hidden in each design.

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Answer 3

Labatt 50

Labatt Brewing Companies, Ltd.

Labatt Brewing Company Ltd. (French: Brasseries Labatt du Canada Ltée) is a Belgian-owned Canadian beer company founded by John Kinder Labatt in 1847 in London, Ontario. Labatt is the largest brewer in Canada.

In 1995, it was purchased by Belgian brewer Interbrew. In 2004, Interbrew merged with Brazilian brewer AmBev to form InBev. In 2008, InBev merged with American brewer Anheuser-Busch to form Anheuser-Busch InBev (abbreviated AB InBev) making Labatt Brewing part of Anheuser-Busch InBev. On October 10, 2016, an over $100 billion merger between Anheuser-Busch InBev (AB InBev) and SABMiller closed. Labatt is now part of the new company, Anheuser-Busch InBev SA/NV,which is trading as BUD on the New York Stock Exchange; (ABI:BB in Brussels.)

In the United States, Labatt brand beers are sold under license by Labatt USA, which since 2009 has been fully independent of the Canadian firm and a subsidiary of the privately held North American Breweries of Rochester, New York.

In 1901, Prohibition in Canada began through a provincial legislation in Prince Edward Island. In 1916, prohibition was instituted in Ontario as well, affecting all 64 breweries in the province. Although some provinces totally banned alcohol manufacture, some permitted production for export to the United States. Labatt survived by producing full strength beer for export south of the border and by introducing two "temperance ales" with less than two per cent alcohol for sale in Ontario. However, the Canadian beer industry suffered a second blow when Prohibition in the United States began in 1919. When Prohibition was repealed in Ontario in 1926, just 15 breweries remained and only Labatt retained its original management. This resulted in a strengthened industry position. In 1945, Labatt became a publicly traded company with the issuance of 900,000 shares.

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Answer 4

Lakeport Brewing Company

Lakeport Breweries

The Lakeport Brewing Company is a beer brewer formerly located on Burlington Street East and Wellington Street North in Hamilton, Ontario, Canada. It is the largest discount brewer in Canada, and uses the motto "Lakeport, Great beer, Fair prices." The company was incorporated on April 27, 2005. Lakeport produces nine proprietary beers, of which the most popular are Lakeport Honey Lager and Lakeport Pilsner. As of 2006, Lakeport has an eleven percent share of the Ontario beer market the only province in which Lakeport beer is sold. They also have other brand names, such as Brava, Wee Willy, and Steeler lager.

The parent company of Lakeport Brewing is Lakeport Brewing Income Fund, now wholly owned by the Labatt division of Anheuser–Busch InBev.

Lakeport was founded by William (Bill) Sharpe in 1992 as a premium beer brewery, in a historical brewery building on Hamilton’s port lands, owned by the Hamilton Port Authority. Bill Sharpe created and launched many new brands of premium beer, as well as negotiating contracts to brew beers for other brands such as President's Choice. Lakeport's retail outlet adjacent to the brewery was the first store in Ontario to sell beer on Sundays.

Due to anti-competitive measures by Brewers Retail, owned by the two largest brewers in Canada, Lakeport was in bankruptcy protection in 1999 when AlphaCorp Holdings Ltd bought the brewery and hired Teresa Cascioli to manage the brewery. Lakeport took on contract manufacturing work for other beverage brands and reworked its operations to make the brewery profitable. Cascioli later bought out the other investors to gain complete ownership of the company which she retained until the initial public offering, at which point her ownership fell to twenty percent.

In 2002 Lakeport held one percent of the market share in Ontario when it pioneered a retail strategy of selling twenty four beers for twenty four dollars, the lowest legal price in Ontario. Lakeport used its low prices as the basis for its marketing to much success. The Lakeport Honey Lager brand in particular became popular. Teresa Cascioli feels the success is due to Lakeport's willingness to take ownership of their discount beers. She stated, "We are the only one at $24 plus deposit that actually puts our company name on it." This was a departure from the norm, especially for a brand such as honey lager. Typically specialty beer brands, such as honey lager, released under a company's name, were sold at premium prices. The marketing of Lakeport Light, Pilsener, and Honey Lager was combined to keep costs down.

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Answer 5

Lucky Lager

Lucky Lager

Lucky Lager is an American lager with U.S. brewing and distribution rights held by the Pabst Brewing Company, and Canadian brand ownership held by Labatt Brewing, which is now part of AB Inbev. Originally launched in 1934 by the San Francisco-based General Brewing Company, Lucky Lager grew to be one of the prominent beers of the West during the 1950s and 1960s.

The General Brewing Company was founded in San Francisco, California by Eugene Selvage (who would remain owner and CEO until 1961).[1][2][3] Eugene teamed up with Paul C. von Gontard, a grandson of Aldophus Busch, and German brewmaster Julius Kerber, to launch a state of the art brewery that could brew beer that rivaled those made in Europe. Lucky Lager, the first beer of General Brewing Company, was commercially introduced in 1934. That same year, General Brewing Company also formed a strategic partnership with Coast Breweries in Vancouver Island, British Columbia as part of a consortium of several Canadian breweries. The General Brewing company expanded and opened Lucky Lager Brewing Company, a second brewery in Azusa, California in 1949. Later in the 50s and 60s, the expansion also reached Vancouver (WA) and Salt Lake City (UT).

Lucky Lager was launched in San Francisco via a series of newspaper ads, billboards, and advertisements on street cars. The ads announced Lucky would be a beer of high quality and would follow the tradition of German beers - being made with high quality ingredients, in a high quality brewery, and with thorough aging. It was launched to significant fanfare and grew steadily, becoming the #2 selling beer in California by 1937. Starting in 1935, Lucky encouraged people to take the taste test and that they would choose Lucky.

The General Brewing Company invested $1,000,000 to open its first brewery in San Francisco. It was planned and designed by Frederick H. Meyer, San Francisco architect, in partnership with George L. Lehle, a brewery engineer from Chicago. This construction was the most modern brewery of its time, with a capacity of 100,000 barrels per year and capabilities of doubling production. By brewing just Lucky Lager, the General Brewing Company achieved a record of selling its entire daily production since the beginning of operations. The main reason for its success with consumers was the high beer quality, which came from the aging the beer adequately unlike many of its post-Prohibition competitors of the time. Moreover, the production was set up in a way that no hands touched the beer or its container until the final step (bottling). In that sense, General Brewing Company posted a bond of $1,000 as a guarantee that the age-date of the beer was authentic.

After WWII, General Brewing began rapid expansion to meet increasing demand. This included expanding into Azusa, California in 1949, Vancouver, Washington in 1950, and Salt Lake City, Utah in 1960.

The following decade, from 1950-1960 saw Lucky Lager grow to be the sales leader in the entire West.[1] This was coupled with continued distribution expansion in an effort to saturate the western market. By 1962, Lucky Lager was producing and selling over two million barrels of beer per year.

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Wikipedia

Answer 6

Molson Canadian

Molson Canadian

Molson Canadian is a brand of 5% abv pale lager (4% in Ireland) brewed by Molson, the Canadian division of Molson Coors Brewing Company. The beer was introduced in 1959.

Molson Canadian has won several beer industry awards, including:

The beer reached #1 on the list of top 100 beers by Cold Cans.

The "Molson Canadian Mega Keg" is the world’s largest monument to a keg of Molson Canadian. The monument measures 11 metres (36.5 feet) by five metres (16.5 feet), or roughly the height of a three story building.

The monument was revealed to winners of a contest themed around the Mega Keg in September 2008. Were it a real keg, the Mega Keg monument would be large enough to hold the equivalent volume of over 500,000 cans of Molson Canadian.

Molson Canadian contracted Mississauga, Ontario-based Kubik to design and construct the massive monument.

Molson Canadian Sub Zero is Molson Canadian served at temperatures below freezing (0C or 32F).

The Molson Canadian Red Leaf Project is an environmental platform that was introduced in 2011, which saw 100,000 trees planted in locations across Canada, in addition to park clean-up efforts in ten cities.

In February 2011 Molson entered a partnership with the National Hockey League, however, a series of court rulings delayed the beginning of the partnership until the opening night of the 2011-12 season on October 6.

The $375-million deal, which runs seven years, reportedly includes the following expenditures: approximately $100-million for the rights, $100-million in guaranteed advertising buys, and $100-million in so-called activation, which includes costs for the events and special promotions staged by Molson to capitalize on its rights.

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Wikipedia

Answer 7

Molson Canadian 67

Molson Canadian 67 is a pale lager that was introduced by Molson in October 2009 as a light alternative to their Molson Canadian brand.

The beer is a light lager, with an ABV of 3% with only 67 calories per bottle. According to Molson's marketing description, Molson 67 is a premium light beer brewed with Canadian water, barley and no preservatives.

Molson Canadian 67 received a Gold Award at the 2011 Monde Selection’s World Quality Selections.

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Answer 8

Molson Export

Molson Export beer is an ale (i.e. a warm-fermented beer) brewed by Molson at a strength of 5% alcohol by volume. First brewed in 1903, Molson Export is the oldest surviving of the Molson beer brands.

The beer was named Molson Export because the brewers deemed it of such high quality that it was good enough to be exported and was even better than the imports that were in high demand at the time. In 1955, the boat on the label was chosen to replace the previous anchor and crown logo.

Export is made using several varieties of two-row malted barley, an ale yeast strain dating back to the foundation of the Molson Brewery, and Golding and Oregon hops.

Launched in 1997, the Jeune depuis 1903 (Young since 1903) campaign in Quebec emphasized the long-standing tradition behind Molson Export. In 2003, as part of this same campaign, Molson Export celebrated its 100th anniversary.

In 2010, Molson Export created a new brand image that again referenced its history, and an advertising campaign that focused on John Molson. A TV spot recounting one of his trans-Atlantic voyages went on-air while an integrated multimedia campaign focused on him was presented in the Bell Centre and online.

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Wikipedia

Answer 9

Moosehead Brewery

Moosehead Breweries Limited

Moosehead Breweries Limited is Canada's oldest independent brewery, located in Saint John, New Brunswick. The brewery was founded in 1867 and is still privately owned and operated by the Oland family. Now in the sixth generation of family ownership, this is a privately held company. The Moosehead line of beer is extensive, and includes American beers brewed under license for four major U.S. companies. Moosehead beer is sold throughout Canada, in many locations in the United States and in 15 countries around the world.

In 2003, Moosehead Lager won a Gold award at the World Beer Cup, and earned another at Monde Selection in 2005. However, Monde Selection awards are non-competitive and only products that pay to enter are judged. In 2015, Moosehead won a single Gold award in the Canadian Brewing Awards where most of the winners are craft beers. In 2016, two of the company's products won a Gold and a Silver award, respectively.

This company had an estimated 3.8 percent share of the Canadian domestic market in 2016. Since all major competitors are owned by multi-nationals, Moosehead is now the largest fully Canadian-owned brewer. This is a private company that is not required to release financial information, but the IBISWorld Industry Report on Breweries in Canada stated the company was expected to generate $263.8 million in revenue over 2016.

In 1865, Susannah Oland moved from England to Nova Scotia, Canada. With her husband John and nine other employees, Susannah opened The Army and Navy Brewery in 1867, a name that came after their most appreciative customers. After John Oland's untimely death in 1870, the brewery changed its name to S. Oland, Sons and Co. Over the next eight years, the brewery faced two fires, but recovered after each. In 1886, Susannah Oland died, and the company went to her two sons, Conrad and George. With the approach of the 20th century, the company changed its name to the Maritime Brewing & Malting Co. It faced hard times once again when the Halifax Explosion of 1917 killed Conrad Oland and destroyed the brewery. A year later, George Oland and his sons moved to Halifax and bought another brewery. In 1928, George bought a second, larger brewery in the city of Saint John, New Brunswick, site of the present day facility.

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Answer 10

Oland Export Ale

Oland Export Ale is a regional beer of the Canadian Maritime provinces. Brewed at the Oland Brewery in Halifax, Nova Scotia, it has an alcohol content of 5.0% ABV.

A longtime Maritime favourite, Oland Export was first introduced in the early 1920s, and is cold-aged. It was originally produced by the Oland Family, from whom the ale is named. The family sold their breweries to Labatt in 1971, and Oland Export is currently produced under the InBev umbrella. It was previously brewed by Halifax's Oland & Son Ltd.

A popular brand of beer in eastern Canada, Oland Export Ale is best known for its longtime advertising slogan "Good times, great friends, and Oland Export Ale".

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