General Motors South Africa
 |
|
| Wholly owned subsidiary | |
| Industry | Automotive |
| Predecessor | Delta Motor Corporation (1987-2003) |
| Founded | 1913 (formation) 2004 (reacquisition) |
| Headquarters | Port Elizabeth, South Africa |
| Products |
Automobiles Engines |
|
Number of employees
|
1,900 |
| Parent | General Motors |
| Website | gmsa.co.za |
General Motors South Africa, or GMSA, is a wholly owned subsidiary of American automobile manufacturer General Motors. It manufacturers and distributes automobiles under the Chevrolet, Opel and Isuzu brands. The company is headquartered in Port Elizabeth, South Africa.
Founded in 1913, GMSA initially distributed Chevrolet vehicles before beginning to manufacture and distribute vehicles of all of GM's brands in 1926, with the Chevrolet Series AA Capitol. By the 1960s this included the British Vauxhall marque.
In 1986, it was sold off and rebranded the Delta Motor Corporation as a result of the passage of the Comprehensive Anti-Apartheid Act in the United States and subsequent divestment of General Motors from apartheid South Africa. Delta continued to use the Opel, Isuzu and Suzuki brands under licence from GM as well as pay for the supply of assembly kits.
Following the transition to democracy in the 1990s, GM acquired a 49 percent stake in the company in 1997, and in 2004 the company once again became a wholly owned subsidiary of General Motors, reverting to its original name.
It also assembles vehicles for export to other right hand drive markets in the region, such as Zimbabwe, Zambia, Mozambique, Malawi, Kenya and Mauritius.
Although GM divested the last of its ownership of Isuzu, it still owns the dealership network in South Africa, and builds/assembles the Isuzu pickups and trucks.
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Wikipedia