Tango (drink)
| Type | Carbonated soft drink |
|---|---|
| Manufacturer | Britvic (since 1987) |
| Country of origin | Wales |
| Introduced | 1950 |
| Colour | Various |
| Variants | See Flavours and variants |
| Related products |
7 Up Fanta Tizer Pepsi |
Tango is a soft drink primarily sold in the United Kingdom, Ireland, Sweden, Norway, Hungary and Malta, first launched by Corona in 1950 the name Tango came from Ivan Colman saying it had a "tang". Corona were bought by the Beecham Group in 1958, and Corona Soft Drinks were bought by Britvic in 1987. In Scandinavia the drink is distributed by SMX Drinks AB.
Originally, Tango was the name of the orange flavour in a range of different flavoured drinks, that each had their own name. In the 1990s, long after the other products in the range had been discontinued, the Tango brand was expanded into other flavours, including apple, lemon, cherry, blackcurrant, and later "Fruit Fling".
As of September 2016[update], the flavours available in the United Kingdom include orange, apple, blackcurrant, cherry and citrus, in addition to flavours of the slushpuppy-style "Tango Ice Blast" range. Tango is well known in the United Kingdom for their advertisements, mostly those broadcast on television in the 1990s with the aid of advertising agency Howell Henry Chaldecott Lury.
Advertisements for Tango attracted attention in the 1990s, when they became well known, for their distinctively bizarre and post modern tone. The advertisements arguably became more talked about than the product itself, and manufacturer Britvic considers the drink to be "probably most famous for its successful and innovative marketing campaigns".
The drink's first ironic campaign introduced the catchphrase "You know when you've been Tango'd", produced by advertising agency HHCL. The campaign began in 1992 with an advert, Orange Man, featuring a man drinking Tango and immediately being slapped around the face, by a portly man painted orange (Peter Geeves). The advert received widespread condemnation after a craze for "Tangoing" people swept the nation's playgrounds, and there were reports of children receiving serious injuries, or even being deafened by being slapped on the ears.
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Wikipedia