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This piglix contains articles or sub-piglix about McDonald's advertising
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Category:McDonald%27s characters



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Category:McDonald%27s video games



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McDonald%27s advertising



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Burger wars


The burger wars is a series of off and on comparative advertising campaigns consisting of mutually-targeted advertisements that highlight the intense competition between hamburger fast food chains McDonald's, Burger King and others in the United States. The term first came into use during the late 1970s due to an attempt by Burger King to generate increased market and mind-share by attacking the size of bigger rival McDonald's hamburgers.

By the mid 1980s, the constant spending on advertising began to affect the major players. In 1987, Burger King laid off more than a hundred people from its corporate headquarters in Miami, Florida, while Dublin, Ohio-based Wendy's reported its first quarterly operating loss since its founding in 1969. Conversely, McDonald's operating revenue and profit increase while its market share also grew. Smaller chains, such as Hardee's, worked to keep from getting caught up in the extensive financial brinkmanship by avoiding the expensive ad campaigns and by staying in smaller, more geographically limited locations.

The New York Times states that the poor economy of the late 2010 recessionary period has led to the return of the Burger Wars. Because of tightened budgets, consumers have been forced to seek value and the major fast food chains are increasingly competing for those consumer dollars. The Wendy's chain has been at the forefront of the revival, airing a series of ads that feature founder Dave Thomas' daughter Melinda Lou Morse, the original "Wendy", advertising a series of new burgers and reviving its Where's the beef? advertising slogan. A March 2014 report in USA Today noted that Burger King is reviving the Burger Wars, including introducing clones of the Big Mac and McRib sandwiches, in response to business declines at McDonald's.

In a 2007 advertising campaign, Jack In the Box aired a series of television ads in the United States that disparaged several rivals' Angus-beef burgers in which it was alleged that they equated Angus beef with an anus. Rival chain operator CKE claimed the ads were misleading because they confuse consumers by comparing sirloin, a cut of meat found on all cattle, with Angus, which is a breed of cattle. CKE, operator of the Carl's Jr. and Hardees chains, had been noted for running controversial ads and claimed that there was no comparison between the ads they were running and those of Jack In the Box because their ads did not insinuate their products came from an undesirable part of cows.



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Dreaming in Mono


imageDreaming in Mono

Perfect Fools
Fredrik Heghammar, Managing Director

McDonald's

Jari Hinshelwood
Ole Vevle
Marie Bergman
Andreas Holm-Hansen
Linnea Lundmark
Marica Rosengarden
Alexandra Alegren
Felipe Morales McOwan

Dreaming in Mono is a transmedia storytelling branded content initiative from McDonald's and Perfect Fools, produced by Happy Fiction, in the four Nordic countries of Denmark, Finland, Norway and Sweden. The story combines three principle themes: the Nordic passion for winter sports; the prejudices, rivalries and stereotypes of the Nordic nations; the role of McDonald's as the largest host of diverse people and fun experiences in the region.

Dreaming in Mono is a fictional drama revolving around McDonald's customer and former professional alpine skier Alain Duchamp and his archrival Hansi Von Spitzmark. The two rivals regularly competed against each other in the 1970s with fundamentally different styles and philosophies concerning their approach to life and to their sport. In one particular race Alain attempted to race against Hansi by using his revolutionary new monoski. Hansi quickly reported Alain to the relevant ski governing body and Alain was disqualified and never raced again. Hansi, meanwhile, won gold after gold medal and became an international celebrity.

Fast-forward to the present day and Alain is based somewhere remote in the northern borderlands of Sweden, Finland and Norway still unable to come to terms with what happened so long ago. He devises a plan to exact his revenge on Hansi and enlists a disparate group of Nordic characters to help him.

Dreaming in Mono combines a 56-minute-long drama (divided into 7x8 minute episodes) with character interviews by the fictional documentary filmmaker Yasmine, history of monoskiing backstories, character songs and videos, website, character Myspace and Facebook pages, character Twitter feeds. The aim of the initiative was to connect via non-traditional and social media with an audience difficult to reach through conventional marketing tactics and messages.



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I%27m Lovin%27 It (song)



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Lincoln Fry


The Lincoln Fry was a fictional item made up for a viral marketing campaign in 2005. It was supposedly a McDonald's French fry with Abraham Lincoln's likeness on it in profile. The Lincoln Fry was featured in a television commercial that ran in the U.S. during February 2005's Super Bowl XXXIX, and in a complementary blog, designed to appear to be an amateur production.

The prop fry used in the campaign was about four inches (10 cm) long and molded from polyurethane plastic. The prop was eventually purchased by the GoldenPalace.com online casino for $75,100 in an online auction intended to raise money for the Ronald McDonald House Charities.




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Mac and Me


imageMac and Me

Mac and Me is a 1988 American science fiction adventure film co-written (with Steve Feke) and directed by Stewart Raffill about a "Mysterious Alien Creature" (MAC) that escapes from nefarious NASA agents and is befriended by a boy who uses a wheelchair due to paraplegia. Together, they try to find MAC's family, from whom he has been separated. The film stars Jade Calegory (in his only film appearance), Christine Ebersole, Jonathan Ward, Katrina Caspary, and Lauren Stanley.

The decision to create the film was based solely on the success of E.T. the Extra-Terrestrial (1982). The title comes from the working title for E.T. — E.T. and Me. Some have considered it to be one of the worst films ever made, although it has become a cult classic.

A NASA spacecraft has landed on an unknown planet and begins to take rock and soil samples. Four aliens discover it and are sucked up through its vacuum, after which it makes its way back to Earth. The aliens are able to escape from a military base by using their powers (with which they can destroy or heal anything they touch). During the escape, the youngest one hides in a passing van, occupied by a wheelchair-bound boy named Eric Cruise, his older brother, Michael, and their single mother, Janet, who are moving to California from Illinois.

Shortly after the Cruise family arrives at their new home, Eric becomes suspicious of the alien's presence. The next morning, he finds that the creature ends up ruining much of the house and learns its identity, but is blamed alongside his brother by their mother for what has happened. After seeing the creature again, Eric tries to catch up to him, but ends up sliding down a hill and falls into a lake, where he nearly drowns, but is rescued by the alien. Eric is not believed at all when he tries to tell his family about the creature's actions.

Later that night, he sets a trap with the help of his new friend, Debbie, who had also seen the alien. The two trap him inside a vacuum cleaner, which malfunctions and causes the entire neighborhood to suffer a power surge. After the alien is released, Michael now believes Eric, but it leaves before Janet can be convinced. Eric's behavior towards the alien changes after he fixes all of the damage he caused to the house, and leaves behind several newspaper clippings which Eric believes are an attempt to communicate.



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McDonald%27s Monopoly



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