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EAS (nutrition brand)


imageEAS Sports Nutrition

EAS (formerly known as "Experimental & Applied Sciences") is a distributor of performance based nutritional supplements with approximately 300 staff, annual sales exceeding $300 million, and offices/distributors in 54 countries.

EAS was founded in Pacific Grove, Monterey County, California in 1992 by a biochemist named Anthony Almada, and a businessman named Ed Byrd. After discovering the possible benefits for athletes of creatine monohydrate supplementation, in December 1992 they acquired a kilogram of creatine and began trials.

In 1993 Almada and Byrd released the first commercially available creatine supplement, intended specifically for strength and muscle enhancement, under the EAS brand name Phosphagen. That same year their product caught the eye of Bill Phillips, publisher of Muscle Media 2000 (usually referred to as "MM2K"), and he began to write about its benefits in the "Natural Supplement Review" and his subscriber based newsletters. In 1994 he purchased EAS from Almada and Byrd. Bill Phillips was 100% owner of EAS until the sale to North Castle Partners.

Phillips' subscriber base was the perfect platform from which to tout his new acquisition, and it was from here that EAS growth really began. He promoted the company's products through heavy editorial-style advertisements in MM2K, and, led by products like Myoplex, Phosphagen and HMB, this eventually made EAS one of the leading players in the nutritional supplement industry.

In 1999 North Castle Partners purchased EAS for $160 million. Phillips retained about a third of the company, which he sold in 2004.

In 2005 EAS was purchased by Abbott Laboratories for approximately $320 million in a cash-for-stock transaction and now exists as a solely-owned division of Abbott, who also makes Similac and Ensure. EAS' product line under Abbott now focuses on sports bars and drink mixes, and other similar products. Abbott has expanded the stores offering EAS products from niche stores such as GNC to mainstream stores such as Walmart and Target.



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MusclePharm


imageMusclePharm

MusclePharm Corporation is an American nutritional supplement company founded in 2010 and headquartered in Denver, Colorado.

MusclePharm Corporation was incorporated on August 4, 2006. On February 18, 2010, the company acquired Muscle Pharm, LLC, and as a result, MusclePharm became a wholly owned subsidiary.

In May 2012, Marina Ventures sought to force MusclePharm's sale of 21 million shares of common stock. Inter-Mountain Capital sued MusclePharm for alleged failure to sell, seeking damages of $4 million. In the same month, John's Lone Star Distribution alleged in a suit that MusclePharm entered into illegal price discrimination contracts with a Lone Star competitor with the intention of removing Lone Star from the market.

In 2011, Environmental Research Center (ERC) filed a notice of intent to start litigation against over 200 nutrition and supplement companies, including MusclePharm, alleging violations of California Proposition 65. In February 2012, ThermoLife claimed in a lawsuit that MusclePharm infringed ThermoLife's patent on amino acid compounds including creatine nitrate.

In September 2011, it was reported that MusclePharm's executive vice president, Leonard Armenta, had resigned after accusations from the MMA fighter Quinton "Rampage" Jackson that there was a spy in his camp in the lead up to UFC 135. Jackson accused his opponent Jon Jones of having a spy at his training camp in Denver, Colorado, in the buildup to the bout. In an interview with ESPN's SportsCenter, Jackson said MusclePharm released an employee named "Leonard" and accused him of acting as a spy for Jones.

In March 2012, NSF International notified the public that a MusclePharm product improperly bore the "NSF Certified for Sport" mark. In December 2013, NSF launched a lawsuit against MusclePharm and declared that MusclePharm is not authorized to use any NSF certification marks, to claim that any of its products are certified by NSF or to claim that they have been manufactured in an NSF GMP certified or registered facility.

In September 2012, The Tawnsaura Group sued MusclePharm for patent infringement.



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The Protein Works


imageThe Protein Works

The Protein Works is a British online retailer and manufacturer of sports nutrition brand, based in Cheshire, England. Selling a variety of products their portfolio ranges from sports nutrition and weight management to health and wellbeing.

The Protein Works currently distributes to over 30 countries throughout Europe

The Protein Works was founded in 2012 by Mark Coxhead, Karl Jacobie and Nick Smith. funded by Yorkshire Bank.

During the 2013/2014 season The Protein Works became the official bespoke sports nutrition supplier to Everton Football Club. The partnership was the first in the history of the Premier League where a range of bespoke sports nutrition products had been developed to enhance the team's fitness and conditioning. They have since extended their deal for a further two seasons.

In October 2014 The Protein Works created the world’s first protein popcorn Known as Naked Protein Popcorn it’s produced with whey protein and coconut oil and sweetened with the natural sweetener. This formed part of their all-natural range which they created to meet the growing demand for more natural flavors and colors to be used in sports nutrition products.

In 2015 The Protein Works launched the “First UK Protein Bakery.”



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