Wrigley Company brands

Question

This piglix contains articles or sub-piglix about Wrigley Company brands

Answer 1

5 (gum)

5 is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company. The name "5" hints at the five human senses (with the ad slogan "Stimulate Your Senses" and "Everybody Experiences it Differently"). 5 gum was introduced to United States markets in March 2007, in Canada in January 2008, in Russia, Europe and Australia in 2009, in China, India, Italy, Israel, Thailand, and Malaysia in 2010. As of 2016, 5 gum has been discontinued in the UK.

The brand features 24 flavours of chewing gum, all of which are available in the United States with the exception of Cirrus, Zephyr and Evolution. The first three flavors introduced were Peppermint, Spearmint, and Cinnamon; second came Tropical and Berry; and in 2009, Winter mint and Bubble. In March 2010, two new flavors, both named "React" were introduced in the United States along with the slogan: "Everyone Experiences It Differently." "React" comes in both mint and fruit flavors. It was released in Australia in March 2011. 5 also offers a watermelon flavor called "Prism", a Green apple flavor called "Vortex" and a sour tropical flavor called "Swerve".

In Australia, "Pulse" and "React²" were introduced in 2009 and 2011 respectively. A limited edition flavor called "Mutant" was released in Australia as a promotion for X-Men: First Class in May 2011. It was discontinued and later re-released as Cirrus. In 2014 a flavor called "Strawberry" was released in Australia. A flavor called "Evolution" with a sour to sweet citrus pear taste was introduced in Germany and Italy at first and then available to a few other European countries such as Greece and Cyprus. Also, in June 2012, Wrigley released Cobalt and Rain micro-packs, bottle and mini bottle formats. The bottles contain pellet style gum instead of stick gum in the standard packs. The bottle format is available in Canada as well. Since 2013 there's also a small pouch which contains 15 pellets. It is available in both Focus-flavours. In 2015, a new fruit punch flavour called Tempo was introduced. Flood was introduced in 2015 to US and Canada. It is not confused with the Berry version in Europe.

*Discontinued Flavor **Rereleased Flavor

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Answer 2

Airwaves (gum)

Airwaves is a brand of sugarfree chewing gum produced by the Wm. Wrigley Jr. Company and sold primarily in Europe and East Asia. The brand is marketed for its intense flavor similar to the effect one would get from the consumption of cough drops (which are also sold by Wrigley's). This intensity of flavor is obtained by including Eucalyptus and Menthol in the candy coating of the tablets of gum. This menthol and eucalyptus combination is widely used in medicated sweets to clear the head and nasal passages and to reduce the symptoms of nasal congestions and colds.

Airwaves comes in six flavors: Eucalyptus and Menthol (the blue packets), Blackcurrant and Vitamin C (the purple packets), Cherry (the red packets), Grapefruit and Menthol (the pink packets), Herbal (the light green packets) and the newly added Black Mint (Black Packet). The honey and lemon flavor has been discontinued (but is still sold in many Asian countries such as Hong Kong) along with the spicy cocktail flavor. One time, Airwaves Active was produced, containing guaraná.

The chewing gum was featured in Tom Clancy's Splinter Cell: Chaos Theory several times, with Sam Fisher, the game's protagonist, eating from a clearly displayed pack in the first mission cutscene, and clearly visible next to a radio in another cutscene, suggesting that Fisher may be a fan of the gum. A blimp marketing the gum was also seen in a third cutscene in the game featuring the gum's logo.

Wrigley's Airwaves announced in March 2009 that it is to sponsor leading British Touring Car Championship team Motorbase Performance, running under the name Airwaves BMW. They are also the title sponsors of the Airwaves Plymouth Raiders, a professional basketball team, located in the company's base city of Plymouth, who compete in the British Basketball League. Late in 2008, Airwaves became the official chewing gum of the FIA World Rally Championship.

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Answer 3

Alert (gum)

Alert is an energy caffeine gum produced by the Wrigley's company that entered the U.S. market in April 2013.

Sales are aimed at adults 25 and older who want a portable energy product. An eight-piece pack of Alert retails for $2.99 (U.S.).

The gum has a bitter, medicinal taste, so children will not chew it, a concern for many energy products.

According to the company, one piece of gum contains the same amount of caffeine as half a cup of coffee, which is about 40 milligrams.

Wrigley temporarily halted production and sales of its Alert energy gum as the Food and Drug Administration (FDA) investigates the safety of caffeinated-food products, especially the possible effects of caffeinated gum on children and adolescents.

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Answer 4

Altoids

Altoids

Altoids are a brand of breath mints. The brand was created by the London-based Smith & Company in the 1780s, and later became part of the Callard & Bowser company in the 19th century. Their advertising slogan is "The Original Celebrated Curiously Strong Mints", referring to the high concentration of peppermint oil used in the original flavour lozenge.

Altoids are less widely available in Britain—their country of origin—than in the US to which they are exported. The mints are stocked in relatively few shops, including Tesco, Morrisons, and Waitrose supermarket chains. Marks & Spencer produces a near identical product called "Curiously Strong Mints". Unlike their marketing in the US, Altoids have never been heavily marketed in the UK.Callard & Bowser-Suchard once manufactured Altoids at a plant in Bridgend, Wales, but has since moved Altoids' production to an existing plant in Chattanooga, Tennessee, United States. This was done to manufacture the products closer to where they are primarily marketed. They were marketed for a brief period in the 1990s under the "Nuttall's" brand when Callard and Bowser was under the ownership of Terry's.

Altoids mints are currently^[update] available in four flavours: peppermint, wintergreen, spearmint, and cinnamon. "Sugar-Free Smalls", tiny square mints sweetened with sorbitol and sucralose, are also available in peppermint, wintergreen, and cinnamon. In 2007, dark chocolate-dipped mints were introduced in three flavours: peppermint, cinnamon and ginger and in 2008, dark chocolate-dipped mints were introduced in crème de menthe. The chocolate dipped varieties were discontinued in 2010. Also historically made but no longer available were ginger, liquorice, cool honey, and (non-chocolate dipped) creme de menthe varieties. Circa early 2011, Altoids altered the ingredients of their Wintergreen mints, adding blue food colouring. Altoid mints labeled "sugar-free smalls" do not contain gelatin, therefore they are suitable for vegans, vegetarians or those following a halal or kosher diet.

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Answer 5

Big League Chew

Big League Chew is a brand of bubble gum that is shredded and packaged in an aluminum foil pouch. It was created by Portland Mavericks left-handed pitcher Rob Nelson, and pitched to the Wrigley Company (longtime owners of the Chicago Cubs) by former New York Yankee All-Star Jim Bouton, a Maverick teammate of Nelson's, as a fun alternative to the unhealthy tobacco-chewing habit common among ballplayers in the 1970s. Over 750 million pouches of Big League Chew have been sold since 1980. Big League Chew was introduced in May 1980, in the traditional pink color already seen in established brands of bubble gum. The cartoony packaging, originally designed by artist Bill Mayer, comes in flashy colors such as neon green and bright purple.

Currently, it is manufactured in the USA by Ford Gum & Machine Company in Akron, NY, after taking over distribution rights from Wrigley and moving production from Mexico at the end of 2010.

The original advertising slogan throughout the 1980s, which is still featured today, was, "You're in the big leagues when you're into Big League Chew!"

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Answer 6

Big Red (gum)

Big Red is a cinnamon-flavored chewing gum introduced by the William Wrigley Jr. Company in 1976. Big Red was available in the UK and Ireland in the mid-to-late 1990s, but is no longer available there. It is a popular souvenir for visitors to the US from Ireland or the UK. Big Red was also released in the early-mid 1980s in Australia, but was discontinued in late 1980s. Some specialty sweets shops, however, do still stock it. It was re-released in 2004 and again in late 2007. It is also available in Mexico, Germany, Luxembourg, Latvia, Norway, Poland and parts of Sweden; the gum sold in Germany, Norway and Poland is not red but white. It is meant to be hot in flavor.

Despite it not being a sugarless gum, in 2003 in the United States, Wrigley's replaced some of the sugar with aspartame and Ace K, both artificial sweeteners.

Like its sister product, Juicy Fruit, Big Red had its own commercial jingle, which was used from 1979 to 1998. The song was composed by Peter Cofield from Sunday Productions in New York City and sung by Ryan Devereaux. Many of the commercials depicted couples passionately kissing in a romantic setting for an unusually long time, always including one kisser who then must chase his departing ride. This commercial formula would later be parodied by a number of TV shows, including Saturday Night Live.

In August 2008, Wrigley teamed with popular singer-songwriter Ne-Yo to update the classic jingle.

In February 2010, Verizon Wireless repurposed the classic jingle for a television campaign featuring the company's industry nickname, "Big Red" (a reference to the color of the company's logo).

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Answer 7

Bubble Tape

Bubble Tape is a brand of bubble gum produced by Wm. Wrigley Jr. Company, introduced in 1988. It experienced its greatest popularity in the early 1990s due to its unique packaging and direct marketing to preteen children ("it's six feet of bubble gum - for you, not them"—"them" referring to parents or just adults in general). Today, it is still a common find in most supermarkets, although advertising campaigns for it have subsided significantly.

Bubble Tape comes in a small, round, plastic container similar in size to a hockey puck. This contains six feet (1.8 m) of gum wrapped in a spiral. The container functions much like a tape dispenser, although the top half can be removed or broken off.

The white powdery substance on the gum is most likely cornstarch, which is used to prevent drying and sticking to itself.

Most are from Hubba Bubba

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Answer 8

Doublemint

Doublemint

Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. It was launched in the United States in 1914, and has had variable market share since then.

As a play on the word "double" in the name, one of the most notable aspects of this brand is the advertising campaign featuring identical twins. Beginning in 1939 with stylized illustrations of twins, advertisements continued with print ads and later television commercials, featuring actual twins as spokespersons. From 1959, the original "Doublemint Twins" were 21-year-old Jayne and Joan Knoerzer (professionally using their mother's maiden name, Boyd) of Hammond, Indiana, appeared in advertisements for Doublemint, until 1963 when Joan became pregnant. The company, however, continued sporadically to promote the campaign, which included twins Jennie and Terrie Frankel in the late 1960s; later "Doublemint Twins" included June and Patricia Mackrell through the 1970s (who had also been the Toni Twins for Toni Home Permanent, which used the slogan "Which twin has the Toni?"), Patricia and Cybil (some sources show her name as Priscilla) Barnstable, Denise and Dian Gallup,Cynthia and Brittany Daniel (future co-stars as the Wakefield twins in the TV series based on the Sweet Valley High novels), Tia and Tamera Mowry (future co-star of The Game with both Tia Mowry and Brittany Daniel and future co-stars of Sister, Sister), Heidi and Alissa Kramer, figure skaters Pamela and Jeremy Green, and Jean (née Barbara) and Elizabeth Sagal (daughters of TV director Boris Sagal and sisters of Married...With Children's Katey Sagal). The Sagal twins enjoyed a brief run as the stars of a sitcom, Double Trouble, in 1984. Later twins projected more sex appeal in keeping with trends in American advertising; the Barnstable twins were later asked to pose for Playboy due to their popularity as spokeswomen for the gum. In 1987, Denise and Dian Gallup spoofed their roles as the Doublemint Twins in cameo roles in the Mel Brooks film, Spaceballs.

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Answer 9

Eclipse (breath freshener)

Eclipse is a brand of chewing gum and breath mint, first introduced in the U.S. by the Wrigley Company in 1999 as its first entrant into the pellet gum segment. However, it was modeled after Excel in Canada, which was launched in 1991, eight years before Eclipse was launched.

Eclipse is a brand that promises to give users "powerful fresh breath". It comes in blister packs of 12, the Big-E-Pak - 60 count plastic container of candy-coated pellets, and the recently added split packs that include 18 pellets. Eclipse gum is available in the U.S, Australia and Latvia, but are also sold in Canada under the name Excel.

Mints, in metal and paper (Europe) containers, are also sold by Wrigley under the Eclipse brand, as is Eclipse Ice gum.

In late 2007, the American Dental Association awarded its seal of approval to Eclipse sugarfree gum. Orbit and Extra, two other chewing gum products from the same company, also bear the ADA seal.

An Eclipse mint is an oval prism rounded at top and bottom, with the top and bottom halves varying in colour, depending on the flavor. Spearmint (green), peppermint and Black Chill (blue), and Winterfrost (dark blue) are available, as well as cinnamon (all pink), orange (light orange) and blackcurrant (purple).

The ingredients in the Australian and New Zealand cinnamon product are sorbitol, flavor, anticaking agent (470), sweeteners (955, 950) and colours (129, 133); while the orange product contains food acid (330), sweetener (951) (instead of 950), and colours (102, 129) (instead of 129, 133). The orange product advises that it contains Phenylalanine.

Though classified as breath mints, it is unknown if the mints contain active antibacterial ingredients. The new packaging now claims to have a 'natural ingredient' that is scientifically proven to help kill the germs that cause bad breath. Such ingredient is not specified but the label points to a pending patent for this ingredient. Wrigley's product website for Eclipse describes the ingredient as Magnolia bark extract (MBE), which has its origins in traditional Chinese medicine. In lab tests, MBE is said to have killed almost all oral bacteria, including the types that cause bad breath and cavities. Eclipse is the first product in the US to contain MBE.

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Wikipedia

Answer 10

Excel (gum)

Wrigley's Excel is a line of chewing gum and mints available in Canada since 1991. Eclipse is the American version of Excel.

For many years, Excel used the slogan "Excel-erate your breath", which has recently been replaced by "Eat, drink, chew, Excel". The advertisements are using food creatures since 2010, the same characters that Extra gum is using.

In January 2006, a sub-brand named "Excel Extreme", with flavors Fuse, Voltage, Charge and Shock, was released, replacing the Excel cherry and lemon flavours. A year later, an American version called Wrigley's 5 was created, but the gum was sold in sticks instead of pellets. The Excel Extreme brand was replaced by Wrigley's 5 in 2008.

In June 2008, Wrigley's replaced Freedent Total with Excel White. It is currently available in three flavours : Spearmint, Bubblemint and Winterfresh.

A Canadian version of Orbit Mist introduced in 2010.

Here is a list of the current flavours :

Excel Classic :

Excel White :

Excel Mist :

Excel Mints :

During the duration of the Winter Olympics of 2010, each piece of gum had a small edible maple leaf printed on to support the Canadian Olympic Team. In partnership with Chinese Stomatological Association in 2012, Excel released the first dental health app in China-Ai Ya Qing Song Xue（爱牙轻松学),developed by FabriQate.

In advertisements, the food creatures, donut, coffee, garlic, onion, green onion, pizza and cigarette, follow people. But when they take an Excel gum piece, food creatures run away showing that gum makes bad breath disappear.

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