Energy drinks

Question

This piglix contains articles or sub-piglix about Energy drinks

Answer 1

Emerge Stimulation Drink

Emerge is a carbonated mixed-fruit flavour energy drink which contains taurine and caffeine. It is produced by the Cott Corporation at their packaging facility at Kegworth in Leicestershire, England. It is sold in Tesco, Netto, Asda, Poundland, Home Bargains and other retailers. Its primary difference from competing brand-name energy drinks such as Red Bull and Relentless is the comparatively lower RRP of 35p (250ml can). It can often be found at a lower price than this (for example in pound shops) often undercutting supermarket store brands.

Not recommended for people who may be sensitive to caffeine, or for pregnant women or children.

All versions of Emerge are suitable for vegetarians and vegans.

Available in 250 and 330ml cans, 500ml and 1l plastic bottles. Also non sparkling, isotonic drinks in 2 flavours (orange and mixed berry) available in 500ml plastic bottles.

Two new flavours of Emerge were released in 2011, the Mixed Berry flavour and the Tropical flavour.

Emerge sponsored NME's 2011 Emerge Radar 2011 Tour.

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Answer 2

Firefly Tonics

Firefly Tonics is an English producer of fruit juice drinks with added herbal extracts. The range includes a number of functional drinks that feature botanical extracts such as Green Tea, Dandelion, Nettle, Yerba Maté and Kola Nut mixed with fruit juices.

Firefly was founded in 2003 by Harry Briggs and Marcus Waley-Cohen, two London-based entrepreneurs. The herbal formulas for the drinks were developed with two UK-based herbalists, Michael McIntyre and Andrew Chevallier. The drink was launched with four variants, in Harvey Nichols, London in July 2003.

Firefly Tonics Ltd. is based in central London and employs 8 people. As at May 2013, Firefly drinks are sold in 40 countries, with sales to date of over 25 million bottles. Around half the company's sales are within the UK.

The classic range of Firefly drinks consists of 5 variants, packaged in 330ml glass bottles and named by their principal ingredients / flavours: e.g., "Lemon, Lime & Ginger". There are additional variants in 500ml PET and 750ml glass bottles.

In 2008 the company launched "Firefly Water" - a naturally low-calorie spring water drink with antioxidant-rich teas such as Green tea, White tea. Firefly Water was Britain's first enhanced water to be organic certified, and won "Best new functional drink" at the International Beverage Innovation Awards. The drinks were discontinued in 2009 due to poor sales.

In 2006, Firefly published a book to support local independent cafés in London, The Firefly Guide to Café Culture (ISBN ).

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Answer 3

Four Loko

Four Loko

Four Loko is a line of alcoholic beverages sold by Phusion Projects of Chicago, Illinois, United States. Phusion operates as Drink Four Brewing Company. Four Loko, the company's most popular beverage, debuted in the United States market in 2005 and is available in 49 states, and in 21 countries including Puerto Rico, Chile, The Bahamas, Peru, Mexico, Bolivia, Honduras, Nicaragua, Costa Rica, China and Europe. The name "Four" is derived from the original drink's content of four standard drinks.

Four branded products have been the object of legal, ethical, and health concerns related to the company allegedly marketing them to the underaged and the danger of combining alcohol and caffeine. After the beverage was banned in several states, a product reintroduction in December 2010 removed caffeine, taurine, and guarana as ingredients, and the malt beverage is no longer marketed as an energy drink.

Phusion Projects was founded in 2005 by Chris Hunter, Jaisen Freeman and Jeff Wright after graduating from Ohio State University. As students they had enjoyed caffeine mixed with alcohol, and recalled buying Thai energy drinks from a nearby Asian market to sell to other students at a markup, claiming that they were "importing the stuff from abroad". They would later describe themselves as "our own target market".

In 2005, the entrepreneurial team designed a prototype "energy beer" now known as Four Loko. Marketed as a "premium malt beverage" in cherry and berry flavors, the drink contained taurine, guarana, caffeine and wormwood, the supposed psychoactive ingredient of absinthe. After a year, the company was running low on investment and decided to drop the wormwood, focusing instead on improving the flavor and increasing the alcohol content.

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Answer 4

Full Throttle (drink)

Full Throttle

Full Throttle is an energy drink brand produced by Monster Energy. It debuted in late 2004 in the United States and Canada under its former owner The Coca-Cola Company. It is known for its sponsorship of National Hot Rod Association competitions from 2008 to 2012.

On June 12, 2015, Monster Beverage closed on the deal to acquire The Coca-Cola Company's energy drinks line. Coca-Cola transferred ownership of all of its worldwide energy businesses including NOS, Full Throttle and nine smaller brands to Monster. Monster transferred all of its non-energy drink businesses to Coca-Cola, including Hansen's natural sodas, Peace Tea, Hubert's Lemonade, and Hansen's juice products.

Full Throttle released three coffee energy drinks of its own in the flavors Caramel, Vanilla, and Mocha in Southeast and Pacific Northwest markets. Coca-Cola claims it is made with "100% premium Arabica coffee", and it was available in 15oz cans, just like Monster's Java line and Rockstar's Roasted line. The drink's tagline was "Coffee. Fully Charged" prior to it being discontinued.

2. Top 5 Companies Owned By Coca Cola (KO)-Investopedia:

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Answer 5

Function Drinks

Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes, along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.

In January 2008, Function Drinks was named the "Overall Best New Product" and "Best Functional Beverage" of 2007 by BevNET. Function is distributed nationally in Whole Foods, Target, and other retail chains.

Function has developed a strong following in the Hollywood community, with fans ranging from Madonna, Shakira, Tobey Maguire, Lauren Conrad, Keanu Reeves, Kelly Slater, celebrity trainer Tracy Anderson, and pro snowboarder Jake Blauvelt.

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Answer 6

Gay Fuel

Gfuel was an energy drink marketed by Florida-based Specialty Spirits, LLC towards the gay community, using the slogan "GET FIRED UP." Some refer to it as a "graphite smoothie". Gay Fuel was similar to Red Bull, except the liquid was dyed bright pink and elderberry flavored. Its makers claimed Gay Fuel contains a blend of sexual stimulant herbs and immune system boosters. The can was silver with several rainbow stripes.

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Answer 7

Guarana (drink)

Guarana is an energy drink produced by AD Knjaz Miloš, a producer based in Aranđelovac, Serbia. The drink is popular within Serbia, and is made from extracts of the guarana plant, which contains caffeine (sometimes called "guaranine"), theophylline, and theobromine. Guarana has a caffeine content equivalent to, or more than, most energy drinks.

Carbonated water, sugar, citric acid, sodium benzoate and potassium sorbate, guarana extract.

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Answer 8

Harcos Laboratories

Harcos LLC (dba Harcos Laboratories) are the makers of caffeinated novelty energy supplements and consumables. Harcos Laboratories operates out of Santa Monica, California.

Harcos Laboratories was formed in 2007 by Aaron Rasmussen and Elijah Szasz, both co-workers in the industrial robotics industry.

In January 2008, Mana Energy Potions was released on their website. The product itself is packaged in a bottle similar to those seen in over 100 video games. After gaining attention on national television, internet geek blogs, and news sites, Mana Energy Potion started being sold in retailers around the United States.

In January 2009, Health Energy Potion, a counterpart to Mana, was released. Much like Mana, Health retains its virtual-counterpart authentic look with the color and bottle shape found in video games.

In October 2009, Harcos began distributing Blood Energy Potion, a first-to-market beverage. The energy supplement in an IV bag pouch contains a caffeinated liquid with a similar color (deep red), consistency and nutritional profile of blood by packing iron, protein, enzymes and electrolytes into a fruit punch supplement. This satiated the taste buds of horror and vampire culture fans once again with bringing something from fiction into real life.

Additional products to follow have been: Nuclear Energy Powder, Zombie Blood, Love Energy Potion, Luck Energy Potion & Zombie Jerky.

Harcos Laboratories products are currently in over 3000 stores nationwide, including EBZ Battle Outlet, Hot Topic, Spencer's Gifts, FYE, Fry's Electronics, Urban Outfitters, CompUSA, It'Sugar, and many comic book/novelty candy retailers.

The original product to be released. This product comes in a 1.69 fl oz. potion bottle and contains a sour-citrus flavored blue liquid. The product was initially packaged in glass bottles, but shortly after switched to plastic.

The follow-up to Mana Energy Potion. This product comes in a 1.69 fl oz. potion bottle and contains an apple-cinnamon flavored red liquid.

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Answer 9

Hell Energy Drink

HELL ENERGY

Hell Energy is a popular energy drink brand distributed primarily in Europe and Asia. Hell Energy Ltd was founded in Hungary in April 2006 as a privately owned company. Within three years it became the market leader in Hungary. A major milestone for the brand's popularity was a two year sponsorship deal with the AT&T Williams Formula 1 Team, where Hell Energy became second in the energy drink sector to enter the world of the Formula 1 Racing. Hell Energy is now also market leader in Romania, Bulgaria, Slovakia, Cyprus and Azerbaijan, and is available in more than 40 countries worldwide. Hell Energy has headquarters in Hungary, Romania, the United Kingdom, Russia and also in Cyprus.

The Hell Energy factory was built in 2011 in Szikszó, Hungary. It has two can filling lines with production capacity of 2 million cans per day. There is a laboratory for the constant monitoring of the drinks' parameters. The factory has the highest food safety certificate - FSSC22000 - available in Europe. In 2012 the factory was officially voted as one of the best three factories in Europe in the 'Global and World Class Manufacturing' category at the Strategic Manufacturing Award in Düsseldorf, Germany. The plant is accompanied with a fully automatized logistic center with an area of 6000 square meters. The Hell Energy filling factory is able to manufacture 250, 330, 475, and 500 ml bottles. Hell Energy has been producing for import and export since 2011 in the Szikszó bottling factory. The can filling line has an annual capacity of 600 million cans, thus it can accept assignments and outsource requests from other brands.

The caffeine content of a single can of Hell Energy is 80 mg/250 ml (32 mg/100 ml). This is about the same as one cup of coffee. Hell Energy also contains five kinds of vitamin B, water, sugar, taurine. Glucuronolactone and inositol are used to substitute taurine in certain markets.

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Answer 10

HER (healthy energy revitalizer)

her (healthy.energy.revitalizer) is a pink lemonade flavored energy drink developed in 2005. Her comes in pink and white 8.4 fl oz cans in two varieties: regular and no carbs/no sugar.

HER, or healthy.energy.revitalizer, is the first active lifestyle beverage formulated with women in mind. The goal of HER is to provide sustained energy without the crash or jitters normally associated with drinks of this nature. HER has less caffeine than most energy drinks and positions itself as an ideal replacement for coffee and sodas. HER is also specially fortified with B vitamins, calcium, ginseng, taurine and antioxidants. Although HER is a drink marketed towards women, it is also popular with men who make up approximately 35% of its consumer base. HER is not just an energy drink, and not just an enhanced water. HER is an active lifestyle beverage.

HER includes the following active ingredients of traditional energy drinks: Caffeine, Taurine, Glucuronolactone. It also contains energy catalysts, enzymatic cofactors and bone building components: Ginseng, Vitamin B12, Calcium.

The company is based in Los Angeles, California and the CEO is Brett Jacobson.

While HER does employ traditional marketing techniques, it seems the company prefers to utilize more modern methods such as guerilla marketing, event, social media and retail.

Guerilla marketing has become a growing trend for companies looking for quick, cost-effective way to promote their company. On July 30, 2010 her employees and fans protested the incarceration of Lindsay Lohan. According to X17 online her energy drink used "her incarceration as a marketing ploy" by holding up "free her" signs. This humorous promotional tactic garnered free national media attention for the company.

HER also uses sampling programs at points of interest where their ideal customer may be found. Places where HER has been previously sampled include: Runyon Canyon, farmers’ markets, colleges, local schools, and health/beauty boutiques. HER frequently works with college sororities by donating lemonade stands (her is pink lemonade flavored) where members sell cans of her in order to raise money for their chosen charities. HER is the only energy drink to have partnered with M.A.D.D. and regularly goes into schools to warn students against the dangers of drinking and driving.

HER often plays on its name when marketing the active lifestyle beverage. For example, in early 2011 HER working in conjunction with Nuggets markets launched campaign that gave people a chance to win a 50 cc "Scoot-her". The opportunity to win a "Scoot-her" proved a big success for sales in the retail locations. They also launched a ROCK WITH HER campaign which helped promote local singer/songwriters.

HER is also active on Facebook and Twitter.

HER is currently distributed by a network of Tier 1 distributors such as: Anheuser-Busch, Miller Coors, Coca-Cola, Haralambos, Southern Wine and Spirits, Superior Distributing, Spike Distributing and many others. HER is distributed throughout: California, Arizona, Nevada, Hawaii, Minnesota and Wisconsin.

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