Energy drinks

Question

This piglix contains articles or sub-piglix about Energy drinks

Answer 1

Hype Energy

Hype Energy

Hype Energy is a range of energy drinks distributed in over 45 countries across the world. First launched in 1994 by Hard Rock Cafe founders, the company has been headed since May 2000 by former Formula One racing driver, Bertrand Gachot. Hype Energy has been an official sponsor of Formula One auto racing team Force India since 2015.

Hype Energy was first developed in 1993 by Ashley Roy, Nigel Spiro, and Andrew Barshall and backed by Hard Rock Cafe founder, Barry Cox. Under Spiro and Managing Director David Harris Hype Energy became heavily involved in motorsport by first sponsoring the Arrows Formula One team and subsequently Benetton, Williams, a NASCAR outfit and several motorbike teams. Associated with the Formula One party lifestyle and with a strong presence in the paddock, Hype Energy committed to considerable amounts of sponsorship in an attempt to achieve global recognition and establish worldwide distribution. In 1997, having established a credible brand, Hype Corporation (the holding company) decided to pull back from the sport to focus on resolving manufacturing difficulties, which were restricting further growth.

In 1997, former Formula One racing driver and 24 Hours of Le Mans winner, Bertrand Gachot, signed a distribution agreement with Hype Energy in order to introduce the product to France. Gachot was one of a handful of distributors who remained committed to the brand and in 1998, he approached the Swiss licensor to buy the company holding the Hype Energy trademarks. In May 2000, after two years of negotiation, Gachot came to an agreement and restructured the company. Until 2000 Hype Energy had four products in its portfolio: Hype MFP with a strawberry and cranberry flavour, Hype Energy Morning Rush with a citrus flavour, Hype Passion Attack with passion fruit and Hype Night Boost with peach. In May 2000, the company launched a new version of Hype Energy into selected markets. The culmination of 18 months of development, Hype Energy now used fresh fruit juice, contained ten vitamins and had no artificial colours or preservatives, as it was pasteurized.

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Answer 2

Jeff Gordon 24 Energy

Jeff Gordon 24 Energy

Jeffery Michael "Jeff" Gordon (born August 4, 1971) is an American former professional driver and currently an announcer for Fox NASCAR. He formerly drove the No. 24 Chevrolet for Hendrick Motorsports in 23 full-time NASCAR Sprint Cup Series seasons between 1993 and 2015, and served as a substitute driver for Dale Earnhardt Jr. in the No. 88 Hendrick Motorsports Chevrolet in select races during the 2016 season.

Gordon started his professional racing career in the Busch Series with Hugh Connerty Racing, followed by Bill Davis Racing, winning three races, and began racing full-time in the Cup Series for Hendrick Motorsports in 1993. He is a four-time Sprint Cup champion, having won the title in 1995, 1997, 1998, and 2001. He also won the Daytona 500 three times in 1997, 1999, and 2005. He is third on the all-time Cup wins list with 93 career wins, the most in NASCAR's modern era (1972–present). Gordon's 81 pole positions led all active drivers and is third all-time; Gordon won at least one pole in 23 consecutive seasons, making this a NASCAR record. He was also the active "iron man" leader for consecutive races participated in with 797 through the 2015 season.

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Answer 3

Josta

Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. Josta's flavor has been described as predominately fruity, with a hint of spice and a touch of the key ingredient guaraná. It was marketed as a "high-energy drink" with guaraná and caffeine.

Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999. Shortly before the beverage was discontinued, an "Association for Josta Saving" was started. A "Save Josta" campaign was also launched by fans of the drink; their website "www.savejosta.com" was defunct for several years but was reactivated in 2011.

Josta used the slogan "better do the good stuff now." In a commercial for Josta an old man speaks to a younger man. The older man tells the younger man about his life as a youth, and how he wished he had more fun.

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Answer 4

Kick Energy

Kick Energy

Kick Energy is an energy drink marketed in the UK by creator Global Brands. Since the product was first launched it has grown to become the second largest energy drink brand in the on trade drinks market in the UK. It now controls 15.3% market share of the On Trade Functional Energy Market. Global Brands sells and distributes about 1,000,000 cans of Kick Energy in the UK per month. Kick Energy is currently available in 250ml and 500ml cans.

In 2009, Kick Energy ran a £1.9m marketing support package to promote the brand which included sponsoring a Luminar venues tour by boyband JLS Kick Energy’s marketing campaign includes branded taxis in every major UK city, trade and consumer PR and exhibitions at key trade shows. Kick Energy has also invested heavily in a programme of sports and motorsports sponsorship, including the Kawasaki World Super Bike Team, as well as the Stobart KICK M-Sport Ford World Rally Team and Powerleague 5-a-side Football which are based in Paisley but operate 45 sites across the UK and are visited by approximately 125,000 customers each week.

Kick Energy sponsors the Steve Perez Rally team., and from 2012 Chesterfield FC.

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Answer 5

Krating Daeng

Krating Daeng

Krating Daeng (Thai: กระทิงแดง, Thai pronunciation: [krā.tʰiŋ dɛ̄ːŋ], literally "red bull" or "red gaur") is a sweetened, non-carbonated energy drink developed by Chaleo Yoovidhya. The drink is sold in Southeast Asia, China, and 165 other countries. Chaleo took the name from the gaur (Thai: กระทิง krathing) a large wild bovine of Southeast Asia. The Krating Daeng logo underlies its branding, with two charging bulls representing power, red signifying perseverance, and the backdrop of the sun symbolising energy. Krating Daeng became the basis for the creation of the best selling energy drink in the world, Red Bull. When he died in 2012 at age 88, Chaleo was a multi-billionaire.

Krating Daeng was first devised in 1975. It contains water, cane sugar, caffeine, taurine, inositol and B-vitamins. It was introduced in Thailand in 1976 as a refreshment for rural Thai labourers. "At first it was not very popular...," says current CEO Saravoot Yoovidhya. "It was quite different from others in the market, and Chaleo focused first on upcountry markets rather than in the cities where other competitors concentrated."

The working class image was boosted by sponsorship of Thai boxing matches, where the logo of two red bulls charging each other was often on display.

Krating Daeng has lost its leadership position in its home market of Thailand to M-150 and is now third in the country's energy drinks market, down to possibly only 7 percent market share in 2014.

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Answer 6

Lipovitan

Lipovitan (リポビタン, ripobitan^?), marketed in English-speaking countries under the name Libogen and Livita, is an energy drink manufactured by Taisho Pharmaceutical Co. and its licensee Osotspa. Widely available in East Asia, it retails in brown-colored translucent 100 ml bottles, and its contents has a distinctive bright yellow color. Lipovitan is marketed to alleviate physical and mental fatigue.

The primary ingredient in the Lipovitan product line is taurine. Stronger formulas of the drink include Lipovitan D, which contains 1000 mg of taurine, 20 mg of nicotinic acid extract (vitamin B₃), 5 mg each of vitamin B1, B2 and B6, and 50 mg of caffeine.Lipovitan D Super contains 2000 mg of taurine and 300 mg of arginine. MAXIO contains 3000 mg of taurine. The warning label on all of its products say not to consume more than 100 ml per day.

Lipovitan products are sold in Japan and in stores in other countries that carry Asian products.

Its introduction predates Red Bull, having been first released in 1962.Arginine is the main active ingredient in the modified Red Bull sold in Japan.

The Japan national rugby team is sponsored by Lipovitan D.

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Answer 7

Liquid X

Liquid X

Liquid X is a brand of energy drink originally developed in Amsterdam for the rave scene. Liquid X has a citrus taste that can be related to the taste of Mountain Dew AMP.

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Answer 8

Mana Energy Potions

Mana Energy Potions are a flavored energy drink made in the United States. It is sold in 1.69-oz (50 mL) containers. The makers of the drink claim that it will provide 5–8 hours of smooth energy, contains no sugar, and will supposedly not cause a sugar crash later. Mana Energy Potion is sold in many retail stores and electronics stores across the United States.

Mana Energy Potions, which are designed to look like potion bottles that have appeared in over 50 video games, was one of the first companies to utilize co-marketing both in video games ( Lunia, ARCA Sim Racing, Mystic Emporium) and beside international cross-platform titles, such as BlazBlue: Calamity Trigger.

The ingredients of the energy potion are, in order of listing, Glucuronolactone, malic acid, DL-Phenylalanine, L-Taurine, N-Acetyl L-Tyrosine, caffeine. The maker claims the drink "contains about as much caffeine as 4 cups of coffee or 2 Red Bulls."

Mana Energy Potion may induce a Niacin flush. Not recommended for persons under the age of 12.

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Answer 9

Lucozade

Lucozade/Glucozade

Lucozade is an umbrella name for a series of energy drinks and sports drinks. Originating in 1927 as the culmination of Newcastle chemist William Owen's efforts to create a source of energy for those who were sick with common illnesses, "Glucozade" was renamed Lucozade in 1929. The product was acquired by Beecham's in 1938, and the Lucozade name has since moved to several other companies in successive mergers and acquisitions. On 9 September 2013, both Lucozade and Ribena were acquired from GlaxoSmithKline by the Japanese conglomerate Suntory for £1.35 billion.

Lucozade (alongside Ribena) is produced at the Royal Forest Factory in Coleford, Gloucestershire, in the Forest of Dean, England.

"Glucozade" was first manufactured in 1927 by William Owen, a chemist based at Barras Bridge, Newcastle. Owen experimented for several years to provide a source of energy for those who were sick with common illnesses, like the common cold or influenza. It became available throughout Britain for use in hospitals under the name Glucozade. This was changed to Lucozade in 1929, and Beecham's acquired the product in 1938. By the early 1950s, Lucozade was the source of half of the company's profits.

In 1953, a factory for the production of Lucozade products was opened in Brentford, England, which, until 2004, had an iconic sign seen on the side of the M4 motorway (now in Gunnersbury Park Museum). Local people were reportedly upset when the sign was removed. A new and identical sign replaced the old sign in 2010.

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Answer 10

M7 Japan

M7 Japan is a brand of auto parts and energy drinks. The lubricant brand is M7 Pro Oil and it was founded in 2006. The company is wholly owned subsidiary of Mutiara Motors Group from Malaysia. M7 Pro Oil has expanded its line of car and motorcycle engine oil to semi-synthetic and fully synthetic specifications. In 2011, M7 Japan started to develop their own energy drinks named Drive M7. The ingredients include carbonated water, vitamins from vitamin B group, caffeine, taurine, and chlorophyll.

Since its inception, M7 Japan and Drive M7 have been involved in motor racing such as drift racing, SuperGT, and MotoGP, inlcluding the Aspar Racing Team and the Moto3 racing team SIC Racing Team.

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